#ARM Worldwide

3 weeks ago

Gurugram, India #ARM Worldwide Full time

Role Summary:

- We are seeking a senior media buyer with a proven track record of executing large-scale digital branding campaigns.

- This role will require deep platform expertise (especially Google Ads), strategic goal-setting, and performance articulation.

- The ideal candidate will have experience managing high- budget campaigns (- 1 Cr+/month), leading cross-functional teams, and delivering tangible brand lift and awareness outcomes.

Key Responsibilities:

- Strategize, plan, and execute high-budget digital branding campaigns across Google Ads (YouTube, Display), Meta, Programmatic, and OTT platforms.

- Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall, engagement, and perception.

- Build detailed media plans and forecasts in alignment with brand goals, product launches, and seasonal marketing initiatives.

- Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and optimal delivery.

- Monitor campaign performance in real time, identify optimization opportunities, and adjust strategies to maximize impact.

- Prepare and present well-structured performance reports, with a strong focus on storytelling using data, highlighting brand impact and learnings.

- Build and maintain relationships with media platforms, publishers, and agency partners.

- Stay ahead of industry trends, ad-tech developments, and evolving platform capabilities to drive innovation in brand media planning.

Must-Have Qualifications:

- 2+ years of experience in digital media buying with a strong emphasis on branding/awareness campaigns.

- Proven ability to manage large budgets (- 1 Cr+/month) and deliver measurable brand outcomes.

- Deep expertise in Google Ads (especially YouTube and Display) for branding purposes.

- Strong understanding of media strategy, funnel-based planning, audience segmentation, and brand metrics.

- Excellent data analysis and interpretation skills, with proficiency in using platforms like Google Analytics, Google Ads, DV360, Meta Ads Manager, and Excel/Sheets.

- Exceptional storytelling and presentation skills - ability to translate complex results into actionable insights for leadership teams.

- Experience with programmatic media buying and familiarity with DSPs, ad servers, and brand safety tools.

- Prior experience working in media agencies on digital executions.

Preferred Skills:

- Experience in FMCG/D2C categories or working with digital-first consumer brands

(ref:iimjobs.com)

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