Collegedunia.com - Team Lead - PPC

4 months ago


Gurugram, India Collegedunia Full time

- Create and manage the PPC Campaigns end-to-end across various platforms like Google, Bing, Meta etc. Ensure that a thorough research of the traffic trend, relevant search terms/keywords and their respective search volume is performed

- Monitor campaign performance by analyzing the performance of various keywords, do in-depth analysis of keyword-wise costing and relative traffic consumption of competitors, provide actionable insights and suggest recommendations for continuous improvement

- Develop PPC advertising strategies to meet specific marketing goals, such as lead generation, sales, or brand awareness; Optimize campaign budgets, bidding strategies and bid to achieve campaign's ROI

- Manage daily and monthly budgets, making adjustments as needed to ensure cost-effectiveness

- Take complete ownership and accountability of the team of PPC Executives who would be working on different campaigns; conduct regular training sessions for the team individuals and provide all the necessary support needed for their day-to-day work

- Create benchmarking of various KPIs and put in place tracking mechanisms to monitor the performance of each individual on a real-time basis

- Design new processes/optimize the existing processes for the team in alignment with the requirements of the top management

- Prepare daily/weekly/monthly reports giving an overview of all the live campaigns and present the same to the top management as and when needed

(ref:iimjobs.com)
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