Content Marketing Associate
3 weeks ago
Job Location - Trivandrum
Key Responsibilities:
- Assist in the development and execution of content marketing strategies to drive brand awareness, engagement, and lead generation.
- Create, edit, and publish a variety of content, including blog posts, whitepapers, case studies, eBooks, social media posts, email campaigns, and website copy.
- Conduct research to understand industry trends, audience needs, and competitive landscape to inform content creation.
- Collaborate with internal teams, including product, sales, and customer support, to gather information and develop content that supports marketing goals.
- Develop a strong understanding of the optimization of content for SEO to increase organic traffic and improve search engine rankings.
- Assist in the management of the company’s content calendar, ensuring timely delivery and consistency across all channels.
- Monitor and analyze content performance metrics to inform future content strategies and make data-driven decisions.
- Stay up-to-date with industry trends and best practices in content marketing and digital marketing.
- Support the team in brainstorming and developing creative ideas for campaigns and initiatives.
Qualifications:
- Excellent writing, editing, and proofreading skills with a strong attention to detail.
- 1-2 years of experience in content marketing, preferably within a B2B or SaaS environment (internships and freelance work considered).
- Strong understanding of SEO principles and best practices.
- Strong research and analytical skills.
- Ability to take direction, work independently, and collaborate effectively within a team.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field is a plus
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