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Product Marketing Lead
4 weeks ago
We’re looking for a Product Marketing Lead with 8+ years of experience in B2B SaaS marketing.At Factors, this role will shape positioning, drive go-to-market, and create clarity for our customers and teams alike.As the Product Marketing Lead, you’ll own core PMM functions — from messaging and positioning to launches, enablement, and customer advocacy. You’ll play a strategic role in shaping how customers understand, experience, and adopt Factors.ai, while driving close alignment across product, sales, and demand gen.We are looking for someone keen on hands-on execution while driving the strategy.What You’ll DoStrategy & Positioning- Define and evolve the positioning, messaging, and narrative for the Factors.ai platform and its key modules. - Partner with leadership to shape the GTM strategy across segments and products. - Lead cross-functional alignment between Product, Sales, CS, and Marketing to ensure cohesive storytelling and execution.Execution & Enablement- Drive high-impact product launches, from planning to go-live and adoption tracking. - Build compelling sales narratives, battlecards, and training materials for new features and use cases. - Partner with Demand Gen to translate product insights into campaigns that drive awareness, pipeline, and revenue. - Own competitive intelligence — tracking trends, competitors, and positioning shifts to inform strategy. - Work with the product team for in-app marketing and driving adoption - Support partnerships: Work with partners like G2, LinkedIn, and Google on joint marketing initiatives.Customer & Market Insight- Be the voice of the customer, uncover insights through research, data, and customer conversations. - Identify emerging market opportunities and guide product direction in collaboration with Product Management.What We’re Looking For- 8–10 years of experience in B2B SaaS product marketing, ideally in martech, adtech, or analytics platforms. - Early-stage startup experience is a must. You should be comfortable with ambiguity and hands-on execution. - Proven success in leading GTM strategy and execution for multi-product portfolios. - Strong storytelling and messaging—you can turn complex products into clear, compelling narratives. - Experience collaborating with senior stakeholders and driving alignment across functions. - A bias for action and hands-on execution - Based in Bangalore or willing to relocate.About Factors.aiFactors.ai is a seed-funded demand generation platform built for B2B marketing teams. We help demand gen and performance marketers identify, engage, and convert their best-fit accounts through a mix of account intelligence, campaign optimization, and attribution.Work ModeHybrid, in HSR Layout, BengaluruCompensation₹30-40 LPA (depending on experience and fit)How to ApplyPlease email tanvi@factors.ai with the following details:- Resume - Product marketing work samples (portfolio) - Current and expected CTC - Notice period
