Go To Marketing Manager

1 month ago

Bengaluru, India NeuralGarage(VisualDub.ai) Full time

Job Title: Go-to-Market (GTM) Manager

Company: NeuralGarage

Location: HSR, Bengaluru, India/ WFO 5 Days


About Us: NeuralGarage is a pioneering Generative AI startup revolutionising the audio-visual domain for the Media and Entertainment Industry. Our core technology, VisualDub, eliminates "Visual Dissonance" in dubbed content, providing a seamless viewing experience. We cater to Films, Streaming, Advertising, and Broadcasting ecosystems, and we are on a mission to expand our SaaS platform’s reach and impact.


Job Description: We are seeking a dynamic and experienced Go-to-Market (GTM) Manager to join our team and lead the 0 to 1 journey of our VisualDub SaaS platform. The ideal candidate will have a proven track record in a GTM role within a B2B SaaS startup, with a deep understanding of identifying the right Ideal Customer Profile (ICP), strategizing effective outreach, and driving user onboarding and engagement.


Key Responsibilities:

  • Identify ICP and Target Users:
  • Conduct market research to identify the right ICP for VisualDub SaaS.
  • Develop user personas and segmentation strategies to target relevant audiences.
  • Strategy Development and Execution:
  • Create and implement GTM strategies to reach potential customers.
  • Develop marketing campaigns to generate awareness and interest in VisualDub SaaS.
  • Design and execute user acquisition and onboarding strategies.
  • Market Outreach and User Engagement:
  • Build and manage relationships with potential customers and partners.
  • Develop and implement strategies to engage and retain users.
  • Collaborate with sales and marketing teams to optimize outreach efforts.
  • Marketing and Promotion:
  • Lead the development of marketing materials and content to support GTM efforts.
  • Oversee digital marketing initiatives, including SEO, SEM, social media, and email campaigns.
  • Analyse marketing performance and optimise campaigns for better results.
  • Cross-Functional Collaboration:
  • Work closely with product and customer success teams to ensure alignment and execution of GTM plans.
  • Provide feedback and insights to the product team to drive product enhancements and new features.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
  • 3-4 years of experience in a GTM role within a B2B SaaS startup.
  • Proven track record of successfully bringing SaaS products to market.
  • Strong understanding of market research, user segmentation, and customer personas.
  • Experience with digital marketing, content creation, and campaign management.
  • Excellent communication, analytical, and problem-solving skills.
  • Ability to work collaboratively in a fast-paced, startup environment.


NeuralGarage is an equal-opportunity employer. We celebrate diversity and are committed

to creating an inclusive environment for all employees

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