Senior Product Marketing Manager

2 weeks ago

Noida, India PW (PhysicsWallah) Full time

We are seeking a strategic and execution-focused leader to spearhead our educational hardware business. This role demands a leader who can shape the go-to-market strategy, build and lead high-performing teams, and successfully launch our innovative educational product in the Indian market. You will play a pivotal role in driving market penetration, revenue growth, and long-term brand positioning. 1. Go-To-Market (GTM) Strategy Design and execute the GTM roadmap for our educational hardware product(s) Define target segments (schools, government bodies, coaching centres, B2C, etc.) Craft pricing, positioning, channel, and promotion strategies Build AOP and plan levers for achievement 2. Product Launch Lead end-to-end product launch strategy, including timelines, pilot programs, and regional rollouts Build early traction through targeted partnerships and early adopters 3. Team Building Recruit, train, and lead a cross-functional team including sales, channel managers, and marketing Set clear KPIs, build incentive plans, and foster a high-performance culture Enable team members with tools, processes, and knowledge to succeed in the field 4. Sales & Business Development Drive direct and channel sales for schools, distributors, and institutional buyers Develop and manage sales pipeline, forecast revenue, and close strategic deals Establish partnerships with schools, NGOs, and government organizations Track and report on performance, customer feedback, and market trends Key Requirements: 4+ years in sales, business development, or GTM roles in education, hardware, or FMCG sectors Proven experience in launching tech/hardware products in the Indian market Strong network across schools, education boards, and institutional buyers Entrepreneurial mindset with ability to operate in fast-paced environments Excellent leadership, communication, and negotiation skills

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