SEO & SEM Strategy Manager (with GMB Profiling Expertise)

4 weeks ago

New Delhi, India Multiplier AI Full time

Job Title: SEO & SEM Strategy Manager (with GMB Profiling Expertise) Experience:4+ Years Location:Madhapur, Hyderabad (Onsite) Employment Type:Full-timeAbout Us Multiplier AIis a fast-growing organization working with top global pharma leaders includingMerck, Eli Lilly, Abbott, Cipla, Sun Pharma, Glenmark, and Galderma . As we move toward our IPO, we’re building ahigh-performance, innovation-driven teamto accelerate our AI-led marketing solutions and strengthen our digital footprint.About the Role We are seeking astrategic and data-driven SEO & SEM professional whowillown and drive our SEO, SEM, and GMB strategy —optimizing performance, addressing client concerns, and scaling growth without creating additional headcount. This is not a typical execution-only role. We’re looking for someone who canact as a strategy manager , guide clients with actionable insights, build optimization roadmaps, andgrow SEO/SEM as a core practicewithin the organization—includingGEO (ChatGPT Optimization)and other emerging digital search fronts.Key Responsibilities Develop and executeholistic SEO and SEM strategiesacross web, YouTube, and GMB platforms to maximize visibility, traffic, and conversions. Takefull ownership of GMB strategy, optimization, and performance trackingto address client objectives and drive measurable growth. Conductin-depth keyword, audience, and competitor analysisto identify growth opportunities. Build and deliverstrategic SEO roadmapsfor clients, including actionable insights for content, technical, and off-page improvements. OptimizeYouTube content(titles, tags, descriptions, playlists, thumbnails) and driveYouTube SEOperformance. Leadon-page, off-page, and technical SEO initiatives —ensuring alignment with search engine best practices. Collaborate with content, design, and performance marketing teams to createdata-backed, SEO-optimized assets . DriveSEM campaigns (Google Ads, Display, Video) , ensuring ROI-focused outcomes. Leverage analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, TubeBuddy/VidIQ) to measure success and present performance dashboards. Stay updated on emerging SEO, SEM, and AI-driven optimization trends (including GEO and conversational search).Requirements Bachelor’s degree in Marketing, Communications, or related field. 4+ years of proven SEO and SEM experience , with strong hands-on and strategic capabilities. Deep understanding ofGoogle Analytics, Search Console, keyword planning, GMB, and performance reporting. Experience inSEO strategy formulationand client-facing performance discussions. Strong working knowledge ofGoogle Ads ,YouTube SEO , andpaid optimizationtechniques. Proficiency with industry tools —SEMrush, Ahrefs, Screaming Frog, TubeBuddy/VidIQ, and Google Business tools. Knowledge ofHTML, schema markup, WordPress , and technical SEO elements. Analytical mindset with a focus ontranslating data into growth strategy .Good to Have Experience invideo marketing and YouTube ad campaigns. Exposure toAI-powered SEO toolsandChatGPT Optimization (GEO) . Understanding ofcross-platform SEO, local SEO, and social media optimization. Certifications inGoogle Analytics, Google Ads, HubSpot, or YouTube Marketing.Why Join Us Opportunity tolead SEO & SEM as a strategic practicewithin a high-growth digital organization. Exposure toAI-driven marketing innovationandglobal client ecosystems. Collaborative, growth-oriented, and idea-driven culture. Competitive compensation and continuous learning opportunities.

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