ZingBus - Senior Associate - Performance Marketing

2 weeks ago

Gurugram, India Zingbus Full time

About the Company:Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Also, closing a large round with one of the largest global, corporate VC.Position: Senior Associate - Performance MarketingLocation: GurugramExperience: 1-3 yearsWhat you will do:- Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Meta Ads, Google Ads, LinkedIn and other platforms.- Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.- Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.- Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.- A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.- Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.What we are looking for:- Experience: 1 to 3 years of experience in Meta Ads campaign management.- Educational Background: Btech/ BCA from Tier 1 institution (IIT, NIT, DTU or equivalent).- Self-driven and a strong bias for action, fitment in startup culture.- In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns- Budget Management: Proven track record of running campaigns with budgets of - 10 Lakh+ per month.- Hands-on experience: in Google Ads, Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.- Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.- Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.- Someone who can manage complexity and is good at problem solving with a first-principles approachWhat We Offer:A high-impact role in a fast-growing, venture-backed startup.Ownership of multi-channel performance marketing efforts.Competitive compensationA culture that encourages creativity, data-driven decision-making, and fast execution. (ref:iimjobs.com)

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