Search Engine Optimization Specialist
1 month ago
We are seeking a talented and results-driven SEO Specialist to join our dynamic team. The ideal candidate will have a strong understanding of search engine optimization (SEO) best practices and the ability to implement strategies that drive organic traffic and improve search engine rankings.
- Keyword Research & Analysis
- Conduct comprehensive keyword research to identify opportunities for increasing organic traffic.
- Analyze competitors and industry trends to stay ahead in the market.
- On-Page SEO Optimization
- Optimize website content, meta tags, headers, and URLs for target keywords.
- Ensure proper internal linking and site architecture for optimal crawlability.
- Technical SEO
- Perform regular technical audits to identify and fix issues related to crawl errors, site speed, mobile usability, and more.
- Collaborate with the development team to implement technical SEO enhancements.
- Off-Page SEO & Link Building
- Develop and execute effective backlink strategies to improve domain authority.
- Engage in outreach efforts to build relationships with industry influencers and webmasters.
- Content Strategy
- Work closely with the content team to create SEO-friendly content that aligns with user intent.
- Provide recommendations for content development in coordination with SEO goals.
- Monitoring & Reporting
- Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) to monitor performance.
- Prepare regular reports on traffic, rankings, and other SEO aspects.
- Stay Updated
- Keep abreast of the latest SEO trends, algorithm updates, and industry changes.
- Implement best practices and innovative strategies to stay ahead of competitors.
Qualifications and Skills
- Educational Background
- Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field.
- Professional Experience
- 2-5 years of proven experience as an SEO Specialist or similar role.
- Experience in optimizing websites developed in native PHP is a plus.
- Technical Skills
- In-depth knowledge of search engine algorithms and ranking methods.
- Proficiency with SEO tools such as:
- Google Analytics and Google Search Console
- SEMrush, Ahrefs, Moz, or similar tools
- Familiarity with keyword research tools and techniques.
- Understanding of HTML, CSS, and basic web development concepts.
- Analytical Abilities
- Strong analytical skills to interpret website performance data.
- Ability to make data-driven decisions to improve SEO efforts.
- Communication Skills
- Excellent verbal and written communication skills.
- Ability to explain complex SEO concepts to non-technical stakeholders.
- Personal Attributes
- Highly motivated and detail-oriented.
- Strong organizational and time-management skills.
- Ability to work independently and collaboratively within a team.
- Experience with programmatic SEO strategies.
- Knowledge of local SEO and optimization for regional search queries.
- Certification in SEO or Digital Marketing.
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