Public Relations Communications Specialist

3 weeks ago

New Delhi, India SHYAM METALICS AND ENERGY LIMITED Full time

Key Responsibilities1. Corporate & External Communication- Develop and implement the company’s corporate communication strategy aligned with business and brand objectives. - Draft and manage the release of corporate announcements, press releases, speeches, and feature articles highlighting the company’s growth, technology, sustainability, and innovation. - Build and maintain strong relationships with national and trade media, industry bodies, and PR agencies. - Coordinate corporate events, media interactions, factory visits, and investor briefings. - Ensure consistency of corporate messaging across all communication platforms.2. Public Relations & Media Management- Promote the company’s leadership, products, and manufacturing excellence through proactive media engagement. - Track, analyze, and report on media coverage, public perception, and communication impact. - Prepare talking points and briefing documents for senior management ahead of media interactions and conferences. - Manage digital PR activities, including online reputation management and social media visibility.3. Internal Communication- Develop and execute internal communication programs to engage employees across plants and offices. - Create corporate newsletters, CEO messages, and internal campaigns that highlight achievements, milestones, and safety culture. - Collaborate with HR and CSR teams to promote organizational values, sustainability initiatives, and employee engagement.4. Crisis & Reputation Management- Lead communication strategy during industrial incidents, labor issues, or environmental events. - Act as the communication point of contact during crises, ensuring timely, transparent, and fact-based messaging. - Develop crisis communication manuals and train key spokespersons.5. Brand & CSR Communication- Oversee corporate branding and ensure visual and messaging consistency across all materials. - Promote CSR initiatives, sustainability programs, and community outreach projects to enhance the company’s public image. - Create impact reports, videos, and stories showcasing the company’s social and environmental contributions.-Qualifications & Experience- Bachelor’s degree in Mass Communication, Public Relations, Journalism, or English. - Master’s / MBA in Communication, Marketing, or related field preferred. - 6–10 years of experience in Corporate Communications / PR, ideally within a manufacturing or industrial sector (automotive, steel, cement, energy, etc.). - Proven experience in media handling, stakeholder engagement, and corporate branding. - Strong writing, editing, and presentation skills. - Familiarity with digital media tools, analytics, and PR monitoring platforms.-Key Competencies- Strategic communication and storytelling - Industrial and corporate affairs understanding - Media and stakeholder management - Crisis management and problem-solving - Collaboration and interpersonal influence - Planning, organization, and attention to detail-Key Performance Indicators (KPIs)- Positive media visibility and brand sentiment - Effective crisis and stakeholder communication - Consistency of brand messaging across platforms - Employee engagement scores via internal communications - Timely and impactful PR and CSR campaign executionJob Location: Corporate Office (Taratala - Kolkata)Apply to: hr.od@shyamgroup.com

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