Social Media Marketing Expert

2 weeks ago

Gurugram, India Unikon.ai Full time

Role Overview:


We are seeking a talented Social Media Marketing Expert with 1-7 years of experience to join our dynamic marketing team. This role involves strategizing, executing, and optimizing ad campaigns across various social media platforms to boost brand engagement and conversion rates.


Responsibilities:


  • Develop, execute, and optimize cutting-edge ad campaigns on platforms like Facebook, Instagram, , and Twitter.
  • Analyze campaign performance and adjust strategies to maximize effectiveness.
  • Collaborate with the content team to ensure alignment with the overall marketing strategy.
  • Monitor trends in social media tools, applications, channels, design, and strategy.
  • Implement continuous improvements to the company's social advertising practices by capturing and analyzing the appropriate social data/metrics, insights, and best practices.


Requirements:


  • 1-7 years of experience in social media advertising with a strong portfolio of successful ad campaigns.
  • Proficient with tools such as Facebook Business Manager and other social media advertising platforms.
  • Strong analytical skills and data-driven thinking to assess campaign performance.
  • Excellent communication and team collaboration skills.
  • Bachelor’s degree in Marketing, Communications, or a related field is preferred.


Nice to Have:


  • Experience in SEO, content marketing, and other aspects of digital marketing.
  • Social media marketing certifications.


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