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Social Media Executive

2 months ago

Coimbatore, India HealthSy Full time

As a Social Media Manager at HealthSy, your duties and responsibilities would be:


1.Social Media Strategy Development:

  • Developing and implementing a comprehensive social media strategy aligned with the organization's goals and objectives.
  • Identifying target audiences and determining the most effective platforms and content types to reach them.
  • Setting clear objectives and key performance indicators (KPIs) to measure the success of social media efforts.


2.Content Creation and Curation:

  • Creating engaging and relevant content for various social media platforms, including text posts, images, videos, and infographics.
  • Curating content from other sources to share with the audience, ensuring it aligns with the organization's messaging and values.
  • Collaborating with internal teams, such as marketing, design, and product development, to gather content and insights for social media posts.


3.Community Management:

  • Monitoring social media channels for comments, messages, and mentions, and responding promptly and appropriately.
  • Engaging with the audience by liking, sharing, and commenting on user-generated content.
  • Building and nurturing relationships with followers, influencers, and other stakeholders to foster a sense of community around the brand.


4.Social Media Advertising:

  • Planning and executing paid social media advertising campaigns to increase brand awareness, engagement, and conversions.
  • Conducting audience research and segmentation to target ads effectively and maximize ROI.
  • Monitoring ad performance and optimizing campaigns based on key metrics and insights.


5.Analytics and Reporting:

  • Using social media analytics tools to track and analyze performance metrics such as reach, engagement, and conversion rates.
  • Generating regular reports to evaluate the effectiveness of social media efforts and identify areas for improvement.
  • Providing insights and recommendations based on data analysis to inform future strategies and tactics.


6.Stay Updated on Social Media Trends:

  • Keeping abreast of the latest trends and developments in social media marketing, including platform updates, algorithm changes, and emerging technologies.
  • Experimenting with new features and strategies to stay ahead of the curve and maintain a competitive edge.


7.Brand Reputation Management:

  • Monitoring online conversations and sentiment about the brand and responding to any negative feedback or criticism in a proactive and constructive manner.
  • Implementing strategies to enhance brand reputation and build trust with the audience.


8.Collaboration and Cross-functional Support:

  • Collaborating with other departments, such as marketing, customer service, and product development, to ensure alignment and consistency across all communication channels.
  • Providing support and guidance to colleagues on social media best practices and protocols.


9.Adherence to Policies and Guidelines:

  • Ensuring compliance with relevant regulations and internal policies governing social media use and content creation.
  • Implementing measures to protect user privacy and data security on social media platforms.


10.Experimentation and Innovation:

  • Continuously experimenting with new ideas, formats, and strategies to optimize social media performance and achieve organizational goals.
  • Encouraging a culture of innovation and creativity within the social media team.