Automation specialist

2 weeks ago

Chennai, Tamil Nadu, India Springwood Digital Marketing Agency Full time

Technical Requirements for Automation Officer at Springwood Digital Marketing Agency ( Kuwait ) Who ever get accepted must be ready to come and work in Kuwait. Role Overview As an Automation Officer at Springwood Digital Marketing Agency in Kuwait, you will develop and implement automation solutions that enhance our digital marketing services, optimize workflows, and improve operational efficiency across our strategy, design, content creation, and social media management departments. Essential Technical Knowledge & ExpertiseMarketing Automation Platforms Make.com (formerly Integromat) : Advanced proficiency in creating complex scenarios for marketing workflows, social media management, and content distribution Zapier : Experience building multi-step zaps for digital marketing processes and campaign management HubSpot : Understanding of marketing automation workflows, email sequences, and lead scoring Buffer/Hootsuite : Knowledge of social media scheduling and automation capabilities MailChimp/Sendinblue : Experience with email marketing automation, segmentation, and campaign analytics Content & Design Automation Adobe Creative Cloud APIs : Knowledge of integrating with design tools for automated asset creation and processing Content Management Systems : Experience automating WordPress, Webflow, or similar platforms Digital Asset Management : Skills in automating media library organization and content distribution UI/UX Design Workflows : Understanding how to automate design handoff processes between design and development teams Social Media & Advertising Automation Facebook Business Suite : Expertise in automating ad campaign management, reporting, and optimization Google Ads Scripts : Knowledge of automated bidding, reporting, and campaign adjustments Instagram API : Experience with automated content publishing, analytics collection, and engagement tracking Social Media Listening Tools : Ability to set up automated monitoring and response systems Analytics & Reporting Google Analytics : Advanced knowledge of automated report generation and data collection Data Studio/Looker : Experience creating automated marketing dashboards and visualization systems Custom Report Generation : Ability to develop scheduled report delivery systems for clients and internal teams Web Development Automation Front-end Automation Tools : Understanding of automated testing for UI/UX implementations CMS Deployment Pipelines : Knowledge of content publishing workflows and automated deployment Web Analytics Integration : Experience setting up automated tracking and conversion monitoring Specialized Technical SkillsProcess Optimization Workflow Mapping & Analysis : Ability to document existing marketing processes and identify automation opportunities SOP Development : Experience creating standardized processes that incorporate automation Time-Tracking & Resource Allocation : Knowledge of tools to measure efficiency gains from automation Client Experience Automation Client Onboarding Workflows : Technical expertise in automating client setup processes Project Management Integration : Experience connecting systems like ClickUp, Asana, or Monday.com to client deliverables Automated Client Reporting : Skills in developing self-generating performance reports and dashboards Development & Integration API Integration : Strong knowledge of RESTful APIs and webhook implementation for marketing platforms JavaScript/Python : Basic coding skills for custom automation solutions and data manipulation Data Transformation : Expertise in mapping data between different marketing systems and formats Technical Challenges You'll AddressCross-Platform Integration Connecting multiple marketing platforms and tools into cohesive workflows Ensuring data consistency across design, content, and marketing systems Building reliable connections between client analytics and reporting systems Workflow Optimization Automating repetitive tasks in content creation and social media management Developing systems to reduce manual intervention in campaign management Creating quality assurance checkpoints within automated processes Performance Monitoring Implementing tracking systems to measure automation effectiveness Building alerts and notifications for critical marketing events and thresholds Developing maintenance schedules for automated systems Team Collaboration Training team members on using and benefiting from automation tools Documenting technical processes for non-technical marketing staff Collaborating with strategy, design, and content teams to identify automation needs Required Technical Qualifications Bachelor's degree in Computer Science, Information Technology, Digital Marketing, or related field 3+ years experience implementing automation solutions in marketing environments Demonstrated proficiency with Make.com, Zapier, or similar automation platforms Experience integrating social media management tools and content systems Knowledge of digital marketing analytics and reporting automation Strong understanding of API integrations and webhook implementation Experience with marketing CRM systems and workflow optimization This role requires a unique blend of marketing knowledge and technical automation expertise to enhance Springwood's capabilities in delivering high-quality strategy, design, content creation, and social media management services through efficient, scalable automated processes.

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