Email Marketing Consultant

6 days ago


Bengaluru, India Traverze LTD Full time

We work together with you to identify how Information Technology can help improve your bottom-line in a sustainable and cost-effective manner. While you concentrate on your core business we work towards delivering the IT solutions with a holistic view of helping you achieve your business goals.

The Role

You will be responsible for :

  • Developing and implementing comprehensive email marketing programs in line with brand plans and business priorities.
  • Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
  • Reviewing and optimising the design and content of all online assets including the company website and social media pages.
  • Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
  • Using A/B testing to optimise digital marketing performance.
  • Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
  • Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
  • Using customer insights to construct effective CRM campaigns.
  • Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).

Ideal Profile


  • Experience within would be a strong advantage.
  • You are a strong team player who can manage multiple stakeholders
  • You are adaptable and thrive in changing environments
  • You possess strong analytical skills and are comfortable dealing with numerical data

What's on Offer?

  • Flexible working options
  • Attractive Salary & Benefits
  • Opportunity to make a positive impact


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