Project Management Analyst Digital Campaign

1 week ago


Bengaluru, Karnataka, India Target Full time

About us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Target in India operates as a fully integrated part of Target's global team and has more than 4,000 team members supporting the company's global strategy and operations.

Pyramid Overview:

At its core, Roundel is about using Target's rich insights to create smart, personalized advertising campaigns that bring guests more of the products and offers they love. That moment when guests are prepping for their Target run and see exactly the right online offer at just the right time? That's Roundel. It works on Target's platforms, like Target.com and our mobile app, as well as going beyond to connect our partners with guests across more than 150 premium publishers and channels (think: Pinterest, PopSugar and NBC Universal). We work with some of the largest brands and advertising agencies in the world to create a unique experience for our guests' digital journey.

Role Overview:

As a Project Management Analyst, Marketing (Roundel) you will operate at the intersection of your team and the business. At the core you are expected to drive project execution at category level or deliver to business objectives working alongside with your team. You will be helping further Target's strategies in playing a key role with great execution. You will be performing your role with minimal direction. You are expected to have a very good understanding of your functional area and design "how" creative work is accomplished by planning, organizing, managing and executing project plans/processes in addition to serving as the single point of contact & relationship manager for cross-functional teams (CFT).

As a Project Management Analyst, Marketing (Roundel), you will:

  • Program manage Roundel campaigns throughout the creative strategy execution lifecycle
  • Facilitate project execution & operation thru the entire concept & activation phase by working with CFT team across US and India
  • Configure & setup initiation for program/campaign creatives using appropriate tools & processes.
  • Facilitate process management and associated communication with internal stakeholders
  • Co-lead resource and program assignments, operationalize creative capabilities to support the business and drive growth
  • Review & analyze campaign requirements, setup campaign/creative briefing forum, facilitate ideation and brainstorming sessions
  • Monitor & control the transition of campaign creatives / projects in each milestone
  • Oversee programs pipeline & operational health for assigned category through appropriate workflow management tools
  • Contribute in various phases of end-to-end process as operations expert
  • Create launch reports & facilitate launch readiness
  • Create & maintain documentation, prepare & share status reports / dashboards to appropriate stakeholders at set intervals
  • Maintain deep digital expertise in assigned businesses/categories
  • Be required to work during US Day time (CST) for certain period in the year

About you:

  • Graduate in any discipline (preferably Communication Management) or equivalent
  • 5+ years total experience with atleast 3+ years as Creative Project Manager / Account Executive / Client Servicing in the Digital Advertising industry
  • Ability to manage and execute multiple projects at the same time
  • Exposure to multichannel marketing creative & communication
  • Exceptional communication skills across all settings, ability to tailor message as appropriate
  • Resourceful and able to work independently on filling in gaps of information
  • Able to demonstrate flexibility in approach and adapt to changing priorities and requirements
  • Has curiosity and drive for seeking and promoting new ideas, in combination with solid business judgment


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