Digital Marketing Manager

1 week ago


Raipur, Chhattisgarh, India Talasha Full time

Talasha is hiring a Digital Marketing Manager (Google & Meta Ads) for a direct-to-consumer brand that develops innovative educational products and games that build core skills in children through the joy of play This is a Mumbai based, series B funded startup that is backed by Sequoia Capital & Sofina VenturesResponsibilities-Own the performance marketing strategy on Instagram & Google to optimise conversions & customer acquisition on the websiteDevelop and manage paid search, shopping, display & other performance-based marketing initiatives on googleCreate well researched campaigns on meta (instagram), leveraging the right-fit audience, creatives & bidding strategyYou will be responsible for identifying relevant target audience and ideating and executing paid acquisition campaigns end to end on multiple platformsConduct thorough keyword research and competitive analysis to optimise campaign targeting and content strategiesManage advertising budgets, ensuring efficient allocation across channels and product groups and monitoring of spends to achieve the desired resultsMonitor and analyse campaign performance metrics, including click-through rates, conversion rates, ROI, and customer acquisition costs using analytical tools such as Google analytics and use data-driven insights to adjust strategies, allocate budgets effectively, and improve campaign performance on a daily basisPrepare regular reports and presentations that highlight campaign performance, key insights, and recommended actions.Collaborate with creative and content teams to develop compelling ad creatives and landing page experiences.Continuously A/B test ad copy, visuals, and landing page elements to improve conversion rates.Integrate performance marketing efforts with search engine optimization (SEO) and search engine marketing (SEM) strategies to create a holistic approach to online visibilityGood to Have -3 years plus experience in Performance Marketing across Meta (Instagram) & GooglePrior experience in performance marketing of product based ecommerce companiesExperience in data analysis and using analytical tools such as Shopify & Google AnalyticsCTC - Upto Rs. 12L (Basis last drawn)Location - Worli, Mumbai



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