Manager - PPC Campaign - IT

3 weeks ago

Noida, India Tech2globe Web solution Full time

Company Description:

- Tech2Globe is a trusted IT solutions provider based in Noida.

- Established in 2014, we specialize in offering cost-efficient digital solutions, including e-commerce consulting, digital marketing services, data management services, BPO/KPO services, software and mobile app development, and graphics services.

We prioritize client involvement in each step of the process and strive for long-lasting partnerships.

- We are looking for a PPC (Pay Per Click) expert who has strong experience in running PPC campaigns on Google AdWords, Yahoo, Bing and other search platforms and monitor paid search budgets.

- The candidate should have a good hands-on knowledge and experience on Search Network, Display Network, Remarketing, Shopping Campaign, Video Marketing, Affiliate Marketing and social media platforms.

Role and Responsibilities:-.

- Manage Paid Campaigns on Google AdWords, Search, Display, Bing and other Ad Networks.

- Manage Paid campaigns on social media platforms like Facebook, LinkedIn and other networks.

- Able to analyze new prospects PPC requirements, create analysis reports along with expected CPC, Ad budget, conversions rate, etc.

- Daily monitoring and optimization of ads to make sure that we achieve our goals.

- Analyze competitor ad campaigns and replicating and enhancing our clients' campaigns for better results.

- Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts.

- Set up Goals, Funnels, Ecommerce tracking in Google Analytics.

- Use Google Tag Manager, Search Console, and other web analytical tools for successful ad campaigns.

- Working closely with SEO teams to ensure knowledge sharing and co-optimization.

- Client reporting including email reports, presentations and more


Desired Candidate Profile:

- Should be able to write impeccable ad copies for the ad campaigns.

- Should be able to use data from Google Analytics and other tools for key insights and reporting.

- Should create presentable reports and communicate with clients over phone, email or whats app.

- Should have an experience of running multiple ad campaigns for different industries and hands-on experience on Search network, Display network, Remarketing, Video Marketing, etc.

- Should be a team player and can manage coordination with clients, team leads and designers.

(ref:iimjobs.com)

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