Senior Manager

Position: Sr Manager - Client Servicing (Govt Events)Division: Brand ActivationLocation: GurgaonRole OverviewThe Client Servicing Head – Government Business will be responsible for end-to-end client servicing,coordination, and flawless execution of Government and PSU events, exhibitions, summits,ceremonies, and public programmes. The role is execution-led and delivery-focused, ensuring that approved concepts, communicationplans, and production strategies are implemented effectively. The position works under the strategic direction and final authority of the AVP/VP – Government Business, supporting them in client management, internal alignment, and project delivery. Key ResponsibilitiesA.

Client Servicing & Relationship ManagementAct as the primary day-to-day client interface for assigned Government ministries, departments, and PSUs. Manage client communication, approvals, timelines, documentation, and feedback. Ensure adherence to Government protocols, compliance norms, and approval processes. Escalate risks, challenges, or scope changes to AVP/VP in a timely manner.

Build strong working relationships through consistent, compliant, and high-quality delivery. B. Event Strategy & ConceptualisationTranslate approved client briefs and concepts into detailed execution plans, show flows, content structures, and production requirements. Coordinate with internal teams to ensure alignment between client approvals and on-ground delivery.

Support AVP/VP in preparing execution approaches, timelines, and delivery frameworks for Government events. C. 360° Campaign IntegrationCoordinate with creative, content, digital, and production teams to execute approved communication elements, including:Event promotionsSocial media supportAV scripts and coverage filmsPrint and digital collateralsOn-ground branding and signage2. Ensure all communication outputs follow Government branding, messaging, and contentguidelines.3. Alignment and coordination focus.

D. Cross-Functional Internal Coordination1. Creative TeamBrief creative teams on approved event requirements, branding guidelines, and deliverables. Ensure feedback is consolidated, structured, and aligned to client approvals.2.

Production TeamWork closely with production and technical teams for staging, fabrication, AV, LED, sound, lighting, and rehearsals. Ensure feasibility, timelines, and execution readiness.3. Commercial & Finance TeamsCoordinate on event budgets, BOQs, vendor estimates, rate cards, and expense tracking. Prepare and maintain cost sheets, variance trackers, and post-event cost reports.

Ensure documentation readiness for billing and audits.4. Tendering TeamSupport the tendering process with execution inputs, timelines, technical write-ups, and costing support. Participate in pre-bid discussions to provide operational clarity. E.

Project Governance & DeliveryOwn project execution from award to closure. Prepare detailed task plans, trackers, schedules, and vendor coordination sheets. Ensure seamless alignment between client approvals, creative output, production readiness,and on-ground execution. Proactively flag risks and support AVP/VP with mitigation plans.

F. Business Development & Pitch SupportSupport AVP/VP during pitches, presentations, and RFP responses. Develop execution methodologies, timelines, feasibility plans, and indicative cost structures. Participate in pitch meetings as the execution and delivery representative.

Identify execution efficiencies and account expansion opportunities and route them to AVP/VP. G. Team LeadershipManage and guide Account Managers, Executives, and Event Coordinators. Ensure clarity of roles, workflow discipline, and delivery standards.

Coach teams on Government processes, documentation, and execution best practices.3. Required Experience10–15 years in client servicing, events, experiential marketing or Government communication. Demonstrated experience in Government events, exhibitions, summits or public programmes. Exposure to integrated marketing (TVC, digital, print, OOH, radio, PR).

Strong experience coordinating across creative, production and commercial teams.4.

Skills

& CompetenciesEvent & ExecutionEvent execution excellenceProduction and technical understandingVendor and stakeholder coordinationTimeline and risk managementClient & CommunicationClient-facing confidencePresentation & communication skillsUnderstanding Government/PSU processesManagement & CoordinationProject management excellenceTeam managementMulti-stakeholder coordinationHigh discipline under tight timelines