Search Engine Optimization Manager

2 weeks ago

Bengaluru, India Brick & Bolt Full time

BricknBolt is a managed marketplace providing construction services. We are category creators and front-runners in space. We are solving one of the most complex business problems and creating an ecosystem of trust for the Stakeholders, Customers, Construction professionals, and Material vendors. Construction has been a highly unorganized and severely tech-deficit industry globally. We are just not trying to organize but disrupt the industry completely using technology and process - creating the playbook for the industry. ● Indian real estate is earmarked to be a $650 billion market in 2025 and a $1 trillion worth sector in 2030. With 85%+ construction still unorganized in India, Brick&Bolt is on a path to capture the massive and super-broken market using our technology and processes. ● Expanding to more than 12 cities in 15 months. With the Series A2 round, Brick&Bolt has raised a total of $16 million. Earlier Sequoia Surge, Foundamental, HDFC Capital Advisors Limited and Stride Ventures have invested in Brick&Bolt. In Jan 2023, we raised Series A2 Funding of $10million from Accel and Celesta Capital We are seeking a data-driven and creative SEO Manager to lead our search engine optimization efforts. You will be responsible for developing and executing strategies that improve organic visibility, drive qualified traffic, and enhance overall digital performance. The ideal candidate has a strong technical understanding of SEO, a proven record of driving growth, and experience managing content, on-page, and off-page initiatives. Key Responsibilities: ● Develop and implement comprehensive SEO strategies to improve organic search rankings and traffic. ● Conduct keyword research, competitive analysis, and content gap studies to guide content strategy. ● Optimize website architecture, page structure, and content for search engines and user experience. ● Collaborate with content, tech, and marketing teams to ensure SEO best practices are implemented across all digital channels. ● Stay updated on search engine algorithm changes and adapt strategies accordingly. ● Manage SEO audits and recommend technical improvements to developers. ● Develop and maintain dashboards to track SEO performance and ROI. Requirements: ● Bachelor’s degree in Marketing, Communications, or a related field. ● 4–8 years of hands-on SEO experience, preferably in a growth-oriented or digital-first company. ● Strong understanding of SEO tools: Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc. ● Proven track record of improving organic visibility and driving measurable traffic growth. ● Familiarity with HTML, CSS, and technical aspects of website optimization. ● Excellent analytical, communication, and project management skills. ● Experience working with cross-functional teams (content, design, and tech). Key Metrics for Success: ● Growth in organic traffic and keyword rankings. ● Increase in organic conversions/leads. ● Improved site health and crawlability. ● ROI on SEO initiatives and campaigns

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