Content Development Specialist

4 weeks ago

Coimbatore, India Talentgigs Full time

Role: Content Development Specialist

Experience: 5-8 Years

Location: Coimbatore.

NP: Immediate - 15 Days


Job Description:


Role & responsibilities:


Understand objective of content and the pertinence to various audience.

· Understand the nuances of writing for international markets and deliver localized content.

· Collect inputs from stakeholders and convert it into clear, attractive copy with a distinct voice.

· Repurpose existing content to suit different needs as and when required.

· Have the ability to create content in all of the following types:

o Static text

o Static graphics

o Dynamic graphics

o Interactive content

o Audio content

o Video content

· Edit and proofread copy as needed.

· Apply SEO principles to improve the search performance of the website.

· Give inputs to the designer regarding context and intent.

· Use CMS tools to organize and deploy content pieces

· Write and edit clear and consistent content across earned, owned, paid, and social media for a variety of digital tactics, including emails, landing pages, websites, microsites, social networks, mobile, banners, paid search, lead nurturing programs, etc.

· Assure quality of all content deliverables and use of a consistent voice and tone throughout all digital channels and assets

· Collaborate closely with the marketing department in the development of content strategies

· Manage daily content and content calendars for social channels

· Appreciates and employs the nuances in international content


Job Specs

· Proven content development experience of not less than 5 years

· Experience in tools for the development of the following types of content

o Static text

o Static graphics

o Dynamic graphics

o Interactive content

o Audio content

o Video content

o Content Management Systems

o Content Performance Analytics

· Certification in any content related aspects will be an added advantage

· Experience in representing data or intelligence in different forms of content

· Experience in marketing or content agencies will be an added advantage

· A bachelor’s degree with at least three to five-plus years of experience in developing content for multiple channels

· A passion for social media and understanding of user behavior and expectations in social channels

· Demonstrates excellent verbal, written, presentation, and interpersonal communication skills

· Knowledge and understanding of content management and publishing procedures

· Basic technical understanding of CMS, databases, and publishing software

· Familiarity with SEO content strategies

· Familiarity with marketing automation, and lead-nurturing programs and software

· Ability to interact and maintain good working relationships within a team, including presenting findings and recommendations

· Ability to take initiative and proactively seek opportunities, identify gaps, and recommend ongoing improvements in how content can be managed.


Measures of Success:

1. Number of content types developed

2. Number of content pieces developed

3. Content performance growth/ improvement

4. Number of messages developed and used

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