Ads Operations Specialist

2 weeks ago

New Delhi, India noon Full time

About the Role We are looking for a detail-oriented and performance-drivenAds Operations Specialistto manage and optimize Sponsored Ads and Brand Ads on our self-serve advertising platform. The ideal candidate will ensure seamless campaign execution, strong performance delivery, and operational excellence while supporting internal teams and advertisers to achieve their goals.Key ResponsibilitiesSet up, manage, and optimize Sponsored Ads and Brand Ads campaigns to maximize ROI and achieve performance KPIs. Conduct keyword research and manage targeting strategies across exact, phrase, branded, and generic audiences. Continuously optimize bids, budgets, and campaign structures to improve CTR, CPC, ATC, Orders, ROAS, and other key metrics. Monitor campaign delivery, troubleshoot issues, and ensure high serve rate and spend utilization. Analyze campaign performance and prepare actionable reports and insights for internal stakeholders and advertisers. Manage bulk uploads, campaign planners, dashboards, and other operational tools to streamline workflows. Coordinate with internal teams (Marketing, Sales, Creative, Category) to align campaign execution with business objectives. Support creative development by reviewing ad copies, visuals, and running A/B tests for performance improvement. Maintain campaign governance, quality checks, and best practices across all advertiser accounts.Key Skills & Qualifications1–3 years of experience in PPC advertising, Ad Operations, or self-serve ad platforms. Solid understanding of keyword targeting, bidding models, and campaign optimization. Strong analytical skills with the ability to translate data into recommendations. Proficiency in Excel/Google Sheets and ad management tools. Excellent communication skills and ability to collaborate with cross-functional teams. Familiarity with e-commerce advertising environments is preferred.

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