Digital Marketing Manager
2 weeks ago
Job Description:
1. Responsible for overall Digital Marketing Strategy of the Institute.
2. Design the Digital Marketing strategy for the Institute.
3. Conceptualize & conduct Digital Marketing campaigns for the organisation (Management Education).
4. Designing the Content Strategy.
5. Designing the Buzz Marketing Campaigns.
6. Utilising a range of techniques including paid search, SEO and PPC.
7. Improving the usability, design, content and conversion of the Institute website.
8. Review new technologies and keep the Institute at the forefront of developments in digital marketing.
9. Coordinate with other departments and students for promotional activities.
10. Maintaining the Institute's presence on various social platforms like YouTube, Pinterest, and Instagram etc.
Required Candidate profile:
1. Preferably from Education Industry.
2. Good communication and presentation skills.
3. Should have experience of working on Photoshop, Coral Draw etc.
4. Should be capable of handling team.
5. Must have hands with SEO Tools, good content writing, presentation and branding skills.
6. Should be active on social media and experience in creating brand awareness and promoting brand to the targeted audience.
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