Creative Strategist

Department:

Creative Team

Required Skills :

Copywriting, scriptwriting, proofreading, creative visualization

Experience Required :

Minimum 1 year

Purpose of the role:

Responsible for Emerging with digital strategies keeping in mind current strategy research, content, ideation and applications on the basis of objectives. Focus on a solid framework to make them easy to create and communicate with a key focus on technology

Major Responsibilities:

● Collaborating with the solutions department to develop and propose value added, creative interactive strategies and presentations for pitches to convert clients.

● Researching and monitoring Digital & New Media industry trends and competitor offerings to improve current offerings.

● Creatively involved in end-to-end coordination and execution with the respective brands.

● Ensure on time and effective communication with internal team to ensure that clients timelines are met.

● Brainstorm with team members to decide upon creative ideas to take the campaign, pitches forward and help in make decisions for creative buckets.

● Create content which is fact filled, interesting and appealing to the target audience.

● Consume all kinds of copy and content and craft effective, creative and engaging copy.

● Propose topical content and moment marketing campaigns proactively based on trending conversations relevant to the target audience.