Moksha - Social Media Writer

3 weeks ago

Gurugram, India Moksha Financial Services Pvt Ltd Full time

Please share your work portfolio in resume of fashion or beauty work only (Mandate).

Candidates with less than a month's notice period will only be preferred.

Basic qualifications :

- Experience at a fast-paced advertisement agency.

- Should be an 'idea' person with experience handling clients; can rally creative and digital teams around the central idea and concept.

- Excellent at formulating and presenting ideas for marketing and brand communications.

- Participate in and lead brainstorming sessions .

- Ideate, write and execute original and iconic creative concepts in response to brand managers' briefs, objectives, or goals.

- Passionate about new-age creative formats and creating brand campaigns - including social media reels, shorts, and digital ad films.

- Can write and tailor the content and copy according to their purpose whether they are intended to sell, engage, or inform.

- Ability to deliver omnichannel copywriting, including presentations, manifestos, scripts, everything digital, webpages, blogs, social media, slogans, and news releases.

- Understand the nativity requirements of different channels.

- Lives from brief to brief hungry to break one down and come out with ideas for hero/ hub/ hygiene content.

- Goes beyond writing to ensure flawless execution works with creative and shoot teams to ensure that the visual elements and forms complement the words.

- Understand the target audience for each brand you're not just writing for the brand, you're writing for their community, so you'll need to know what interests them.

- Identifies key messages understand the main thing that you want the audience to feel and do and how to communicate this powerfully.

- High bar on quality - the ability to edit own and others' writing.

- Grammar obsessed.

- Values research over everything else - interested in learning about fashion and style and the latest trends.

- Identifies fresh and interesting angles for written pieces.

- Works collaboratively with the marketing team and brand managers to review the impact of work.

- Works on business pitches and PPTs to present new ideas and projects.

A Day in the Life.

- 70% of the day creating, researching and conceptualizing new content across all brands.

- 30% of the day in ideation meetings, working on collaborative projects, and joint ideation sessions tied to driving P0 metrics to meet organizational goals.

You should be :

- Competitive - Keep a keen eye on the competition and wider industry, always staying one step ahead.

- Accountable - ready to take on responsibility for managing projects from concept to execution.

- Communicative - proactively provide project status updates, and work transparently with the wider team.

- Energetic - have a sense of humor and high-frequency personality.

- Persuasive - both internally and externally, with the ability to present ideas with credibility, sound reasoning, and emotion.

- Creative - across everything from reacting to new briefs to how they respond to challenges.

- Flexible - understands the fast-paced nature of the fashion landscape, and is comfortable pivoting when priorities and trends change.

(ref:iimjobs.com)

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