Copywriter

4 weeks ago

GTB Nager, India R K SWAMY Limited Full time

Job Title: Copywriter

Location: Delhi, India

Experience: 1–3 years

About Us

R K Swamy Ltd is one of India's leading integrated marketing services companies, delivering innovative communication solutions to top brands across industries. With a legacy of creativity and strategic insight, we are constantly evolving to meet the dynamic needs of today's marketplace.

Role Overview

We are looking for a passionate and creative Copywriter to join our Delhi team. The ideal candidate will have 1 to 3 years of experience, primarily in mainline advertising (80%) with some exposure to digital content (20%). You'll be responsible for developing compelling copy across a range of media formats, with a strong focus on print, TV and OOH campaigns.

This is a great opportunity for someone who understands the nuances of mainline communication, enjoys crafting big ideas, and thrives in a collaborative, fast-paced agency environment.

Key Responsibilities

  • Develop clear, engaging, and persuasive copy for mainline campaigns, including print ads, TV commercials, brochures, and OOH.
  • Create impactful digital content such as social media copy, banners, and landing pages that align with brand voice and tone.
  • Collaborate closely with art directors, designers, and account managers to conceptualize and execute campaigns.
  • Participate in brainstorming sessions and contribute original ideas that align with client objectives.
  • Adapt writing style based on the platform, audience, and campaign goals.
  • Edit and proof read content for clarity, grammar, and consistency.
  • Stay updated on advertising trends, pop culture, and evolving brand narratives.

Qualifications

  • 1 to 3 years of mainline copywriting experience in an advertising agency or creative environment; some experience with digital is a plus.
  • Bachelor's degree in English, Journalism, Mass Communication, Advertising, or a related field.
  • A strong portfolio showcasing mainline campaigns (TV, print, OOH) and a few digital samples.
  • Excellent command over written and spoken English.
  • Strong conceptual and strategic thinking.
  • Ability to manage multiple deadlines and projects independently.

What We Offer

  • Opportunity to work on leading national and international brands.
  • A creative and collaborative work culture that values original thinking.
  • Career growth and learning opportunities within a reputed organization.

If this sounds like you, please share your CV and portfolio at meraj.shaikh@rkswamy.com.

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