Director, Marketing

This job is with Coca-Cola, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Role Overview The Front Line Marketing Lead - North + CMG role provides marketing thought leadership and drives the marketing agenda for territories under KGBPL and LBPL bottling groups, as well as for the CMG Operations (All India). This role is responsible for generating and growing consumer demand in those markets by working in alliance with INSWA's central marketing teams. This role has a wide stakeholder remit and has to work closely with franchise operations, CMG, C&CL and key bottling leaders and associates. The FLM Lead also provides people leadership to a team of 3 regional FLMs and is accountable for their growth and development. Focus, Scope and Impact Front-Line Marketing Leadership:Drive the marketing agenda for the states of Punjab, Haryana, HP, J&K, Rajasthan, parts of Gujarat as well as for the CMG operations spanning All-India. Gain consumer insight through data analysis, market visits, first-hand interaction with consumers, stakeholder interactions. Also, have a firsthand understanding of business performance and the drivers for the same.Own and leverage the IQ process. Work in partnership with brand teams to conceptualize & execute marketing plans needed to achieve the brand & business goals in the markets. Provide input on existing portfolio and brand plans (activities, calendars, execution of allocated DME) as well as look at new opportunities.Manage portfolio conflicts and drive aligned prioritization. Maximize impact and minimize waste of marketing inputs via system alignment and end-to-end integration.Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, IQ calendars, success metrics, E2E and IMX campaigns) in partnership with the network teams.Oversee localization and real-time amplification of IMX campaigns within the region, providing input to central brand and IMX teams. Keep abreast of the emerging trends in the marketplace and align marketing plan with the changing market dynamics.Manage brand activation at the local level, including POS activations, promos, experiential marketing and events (leveraging mkt assets), in coordination with network and bottler teamsMaintain regular interaction with the field and set governance protocols for marketing program executions.People Leadership:Lead a team of 3 region FLMs, providing them with regular guidance and support, removing barriers and investing in building their performance as well as potential. This role is accountable for team culture and engagement metrics. Network Leadership: Support system processes and drive cadences to ensure well planned and well executed integrated marketing executions.Set clear business and brand metrics for marketing programs and track the same. Feed-forward the learnings for future marketing interventions.Support ABP via identification and articulation of growth levers for the regions that are co-created and aligned with the network.Minimum Qualifications and Requirements: Experience Overall work experience of 12-15 yearsSignificant marketing and people leadership experienceDirect experience with marketing activationBusiness and commercial acumenExperience working in cross-functional and cross-geographical teams preferredWork Focus Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessaryAbility to develop relationships with key stakeholders (Category, IMX, Ops, C&CL, bottler teams) and ensure alignment and buy-in on marketing agendaAbility to coordinate full details (calendars, resources, metrics) of local activation with bottlersAbility to identify needs for campaign localization or customization as necessaryAbility to lead empowered teamsCommunication Focus Role will require frequent communication with OU Frontline Marketing Lead, Head of Marketing, OU Category teams, OU IMX team, OU Franchise leadership teams, OU C&CL team, among others.Role will also interact frequently with Bottlers and external parties (customers, agencies)Skills: Marketing Insights; Marketing; Marketing Planning; Data Driven