Marketing Analyst/Business Analyst

6 days ago

Mumbai, Maharashtra, India Altaa Vistaa Business Solutions Pvt Ltd Full time

Marketing Analyst/Business Analyst - Solar You'll Do:
- Building month on month sales and marketing planning at channel level for Top of the Funnel, Middle Funnel and Bottom Funnel initiatives. Tracking achievement vs targets for all points in the funnel and highlighting / problem solving with relevant stakeholders for daily target achievements.

- Own the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions from marketing standpoint.

- Enable effective decision-making by retrieving and aggregating data from multiple sources and compiling it into a digestible and actionable format

- Work with the marketing and sales leadership to finalise annual goals for the team and track the same on weekly/monthly/quarterly throughout the year

- Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results for all customer acquisition channels

- Lead efforts targeted to improve marketing performance reporting

- Evaluate the effectiveness of marketing campaigns across various channels, including digital, social media, email, and traditional advertising.

- Managing the business requirements and implementation of reporting. Ensure all documentation is updated on data files

- Monthly, quarterly pre-sales, sales and marketing performance review, identifying deficit areas and provide insights for performance improvement

- Collaborating with marketing and sales teams to develop deliverables based on analysis and carving new business initiatives and strategies

- Prepare and present periodical comprehensive Business Insights to the Management that provide insightful analysis, identify required action items, and effectively frame decisions to be made

- Track performance and KPIs in detail for marketing teams and marketing-sales funnel; Monitor the progress on all customer acquisition and funnel against pre-defined metrices and benchmarks

- Prepare and present the monthly Marketing MIS to senior management

- Any ad-hoc research, analysis and reports as required by the management.

- Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers starting from acquisition channel to sales

- Collaborate with the marketing team to design and implement data-driven marketing strategies.

- Assist in the development of customer segmentation strategies to enhance targeted marketing efforts. - Building dynamic predictive data models for lead generation, funnel conversion improvement, lead scoring etc.

- Participate in strategic & tactical planning discussions

- Identify new opportunities to bring new process improvements.

- Automation of manual processes

- Provide recommendations for optimizing marketing spend and improving return on investment (ROI).

- Define the data elements and data structure that teams should leverage to enable analytical capabilities for our marketing and sales teams

- Work with engineering and product development teams to enable the appropriate capture and storage of key data points, wherever missing.

- Design, implement, and support platforms that provide marketing and sales teams adhoc access to large datasets

- You will collaborate with cross-functional teams, including marketing, product, and sales, to create data-driven strategies for customer acquisition and reactivation.

- This role offers the opportunity to work with senior leadership, gain exposure to high-impact business decisions, and leverage data science to shape company's growth trajectory.

- Your insights will directly shape our marketing and sales strategy, helping us optimize ROI and drive customer acquisition efficiency at scale.

Desired experience and expertise :

- Bachelor Degree in Computer Science/Statistics/Math or Engineering from Tier 1 institutes - 3-5 years of experience in marketing analytics (BA with consumer marketing exposure) with a consumer tech startup / analytics / consulting firms. Experience in ecommerce necessary.

- Strong communication skills (both written and verbal)

- Self-motivated person with "Get it done" attitude

(ref:iimjobs.com)

  • Business Analyst

    3 weeks ago

    Mumbai, Maharashtra, India @ Six Sigma Full time

    Job Details Requirement Type Permanent Job Title Business Analyst - Manual Tester Job Level Middle Management Job Description looking for 4+yrs of experience in Business Analyst and manual testing No. of Openings 10 Job Domain IT Experience - Minimum - Maximum / Analyst, manual Testing Expected Date Of Joining 2023-12-14 Joining Time 30 Days Work...

  • Business Analyst

    4 weeks ago

    Mumbai, Maharashtra, India Unistanz Software Private Limited Full time

    Company DescriptionUnistanz Software Private Limited specializes in developing enterprise software solutions, customized application development and onsite resourcing services in various skills and functions with leading MNC's in various domains.Visit us on Business Analyst/ Senior Business Analyst with Life Insurance and Life AsiaExperience: 3+ to 6...

  • Senior Business Analyst

    5 days ago

    Mumbai, Maharashtra, India Newgen Software Full time

    POSITION:Business System Analyst Designation Business Analyst/Senior Business AnalystJOB DESCRIPTION :You will be responsible for implementation of Newgen Products & Solutions & customer engagements. The broad responsibilities includePost-Sales Engagement Management with the clients along with the role of Business & System Analyst.Documenting high level and...

  • Senior Business Analyst

    3 weeks ago

    Mumbai, Maharashtra, India Newgen Software Full time

    POSITION: Business System Analyst Designation Business Analyst/Senior Business Analyst JOB DESCRIPTION :You will be responsible for implementation of Newgen Products & Solutions & customer engagements. The broad responsibilities includePost-Sales Engagement Management with the clients along with the role of Business & System Analyst. Documenting high level...

  • Business Analyst

    3 weeks ago

    Mumbai, Maharashtra, India PamTen Full time

    Role: Business Analyst(Capital Market ) Experience: 5 to 8 years Location: Mumbai & pune Need BA with Good Co-Ordination experience, SOP, Project Management and should have basic risk and compliance Knowledge No SQL Required Domain Capital Market Tools : Advance Excel OR Basic BI Smart with project management &...

  • Business Analyst

    3 weeks ago

    Mumbai, Maharashtra, India Twixor Full time

    Company OverviewTwixor is a pioneering enterprise headquartered in Singapore with a global client base, specializing in customer engagement solutions across messaging channels through intelligent business process automation. Serving industries like banking, insurance, retail, and more, Twixor leverages AI and NLP to enhance customer experiences with...

  • Business Analyst

    3 weeks ago

    Mumbai, Maharashtra, India The Machan Resort LLP Full time

    ob Title: Business Analyst - ResortsJob Overview:As a Business Analyst for our resort, you will be responsible for analyzing business processes, identifying opportunities for improvement, and recommending data-driven solutions to enhance operational efficiency, guest satisfaction, and profitability. You will work closely with cross-functional teams,...

  • Business Analyst

    1 week ago

    Mumbai, Maharashtra, India Equity Data Science (EDS) Full time

    Job Title: Business AnalystExperience: 2 - 4 YearsAbout the Role:EDS is looking for a highly motivated and organized Project Manager/Business Analyst to join our team. The ideal candidate will have at least 2 years of experience in project management and a passion for delivering successful projects on time and on budget. Good knowledge of financial markets...

  • Business Analyst

    1 week ago

    Mumbai, Maharashtra, India Equity Data Science (EDS) Full time

    Job Title: Business AnalystExperience: 2 - 4 YearsAbout the Role:EDS is looking for a highly motivated and organized Project Manager/Business Analyst to join our team. The ideal candidate will have at least 2 years of experience in project management and a passion for delivering successful projects on time and on budget. Good knowledge of financial markets...

  • Business Analyst

    2 weeks ago

    Mumbai, Maharashtra, India Mohammed Enterprises Tanzania Ltd (METL) Full time

    Job Purpose : The Business Analyst will play a critical role in driving data-driven decisions to shape the business strategy for the beverages segment. This role requires a blend of analytical expertise, industry insights, and strategic thinking to support growth, improve operational efficiency, and strengthen market positioning.Key Responsibilities:1. Data...

  • Business Analyst

    3 weeks ago

    Mumbai, Maharashtra, India IDFC FIRST Bank Full time

    Role/ Job Title: Business Analyst Function/ Department: Data & Analytics Job Purpose: Business Analyst will collaborate with business units, customer journey teams, data scientists and data engineers to identify and define business goals. The analyst will be involved in identifying complex fuzzy problems, breaking them down into smaller parts and...

  • Business Analyst

    4 weeks ago

    Mumbai, Maharashtra, India Unico Connect Full time

    Business AnalystUnico Connect is a dynamic and innovative technology company at the forefront of delivering cutting-edge products to our customers. We are seeking a highly motivated Business Analyst to join our team. The Business Analyst will play a critical role in ensuring technology products align with business goals and end-user needs. You will work...

  • Business Analyst

    1 week ago

    Mumbai, Maharashtra, India 3 Point Human Capital Pvt Ltd Full time

    Location: Mumbai and BengaluruThe Company is a leader in providing innovative AI-driven solutions that empower businesses tooptimize their operations and maximize efficiency. The team is dedicated to delivering tailoredtechnology solutions that meet the evolving needs of their clients.Job Description:The Business Analyst will be accountable for delivering...

  • Business Analyst

    5 days ago

    Mumbai, Maharashtra, India Quantum Phinance Full time

    Education: INTERMEDIATE/IPCC CA exams with 3 years of Articleship OR Bachelor's/Master's degree (B.Com, M.Com, MBA - Finance)About the Job:Quantum Phinance, an IIT Bombay SINE-incubated company, has been delivering technology solutions to the financial services industry since 2006. Our flagship products, Beacon (a Loan and Treasury Management Solution) and...

  • Business Analyst

    3 weeks ago

    Navi Mumbai, Maharashtra, India 2coms Full time

    Business Analyst (Advance Excel) Position at Leading MNC in Mumbai-Airoli Job Role: We are seeking individuals with experience in Business Analyst (Advance Excel) to join our team. Minimum Qualifications:Possession of a Bachelor's degreeAt least 1 year of experience in Business Analyst (Advance Excel) Skills Required:Excellent verbal and written...

  • Research Analyst

    4 weeks ago

    Mumbai, Maharashtra, India Bonito Designs Full time

    - We are looking for an analytical and detail-oriented research analyst to assist in improving the operations and decision-making of our business.- The research analyst's responsibilities include researching, collecting, analyzing, and interpreting data, and using the data to guide the business's decision-making.- A research analyst should be prepared to...

  • Business Analyst

    3 weeks ago

    Navi Mumbai, Maharashtra, India Master Mind Consultancy Full time

    We are hiring a business analyst to join our project team. You will work alongside other business analysts and report directly to the project manager. Your main tasks will include performing detailed requirements analysis, documenting processes, and performing some user acceptance testing.Responsibilities:Evaluating business processes, anticipating...

  • Salesforce Business Analyst

    4 hours ago

    Mumbai, Maharashtra, India Cozzera Full time

    Role: Salesforce Business AnalystExperience: 5+ YearsLocation: Pune & MumbaiKey Responsibilities:Gather and analyze business requirements for Salesforce projects.Collaborate with business stakeholders and technical teams to deliver Salesforce solutions that meet business needs.Document functional specifications, user stories, and business processes.Support...

  • Business Analyst

    1 week ago

    Mumbai, Maharashtra, India Nuvama Group Full time

    We are looking for a highly skilled Business Analyst – Algorithmic Trading to join our team. If you have a deep understanding of algorithmic trading, trade life cycle, FIX, APIs, and vendor trading platforms , this role offers an exciting opportunity to collaborate closely with traders, senior management, and tech teams to drive innovation and performance...

  • Business Analyst

    3 weeks ago

    Navi Mumbai, Maharashtra, India 2coms Full time

    Job Description Business Analyst (Advance Excel) Position at Leading MNC in Mumbai-Airoli Job Role: We are seeking individuals with experience in Business Analyst (Advance Excel) to join our team. Minimum Qualifications:Possession of a Bachelor's degreeAt least 1 year of experience in Business Analyst (Advance Excel) Skills Required:Excellent verbal and...