Specialist - Product Marketing - SaaS

Marketing Specialist (SaaS).Netstratum is a global product development company specializing in custom software and enterprise IT services.With teams across ten global locations, we combine local insight with global expertise to deliver innovative, purpose-driven solutions.As a leader in telecom tech, we build secure, high-performance Unified Communication Systems used by Tier-1 providers, enterprises, and governments.Our in-house AI platform is built for scale, security, and real-world impact.Join a vibrant, diverse team working on cutting-edge projects in telecom, AI, IoT, and digital transformationwithin a fast-paced, learning-focused environment.Location: Kochi, Kerala.Experience: 5+ Years.Salary: As per Industry Standards.Employment Type: Full-time.Job Description:We are seeking an experienced Product Marketing Specialist (Saas) with strong expertise in building and executing marketing strategies for SaaS and digital products.The ideal candidate will have a deep understanding of the online marketing landscape, the ability to plan and manage end-to-end digital campaigns, and the strategic acumen to drive adoption and sales across multiple Develop and execute marketing strategies for multiple SaaS and digital products across industries.- Plan, manage, and monitor online lead generation campaigns through paid, organic, and partner channels.- Build and manage marketing funnels and sales enablement workflows for B2B SaaS products.- Oversee SEO, SEM, social media, and email marketing efforts ensuring alignment with overall business goals.- Collaborate with product and sales teams to align positioning, messaging, and go-to-market plans.- Manage and optimize advertising budgets across platforms such as Google Ads, LinkedIn, and Meta.- Define KPIs, monitor campaign performance, and generate regular reports and insights for leadership.- Work with design, content, and technical teams to enhance web presence and improve conversion rates.- Stay updated on emerging marketing trends, SaaS growth strategies, and digital analytics tools.- Contribute to brand positioning and content planning to ensure consistency across all marketing materials.Eligibility Criteria:- Bachelors or Masters degree in Marketing, Business, Communications, or a related field.- Minimum 5 years of hands-on experience in digital or online marketing, preferably in SaaS / B2B technology products.- Proven experience in creating and executing digital marketing strategies for product-based companies.- Strong understanding of SEO best practices, digital advertising, and marketing analytics (without needing to implement them technically).- Proficiency in platforms such as Google Ads, Analytics, LinkedIn Campaign Manager, and HubSpot.- Experience working with cross-functional teams to execute campaigns and achieve measurable growth.- Excellent analytical and communication skills with a results-driven mindset.Nice to Have:- Experience in multi-product marketing or product portfolio management.- Exposure to SaaS lifecycle marketing, customer onboarding campaigns, and churn reduction initiatives.- Familiarity with automation tools (HubSpot, Mailchimp, Zoho, or Marketo).- Understanding of B2B content strategies and partner-led marketing.- Certifications in Google Ads, HubSpot, or Growth Marketing.What We Look For:- A strategic thinker who can translate business goals into actionable marketing plans.- Experience in marketing SaaS platforms and subscription-based services.- Strong ownership mindset with the ability to work independently across multiple product lines.- A keen understanding of what drives visibility, engagement, and conversion in online ecosystems.- Passion for innovation, continuous improvement, and measurable impact. (ref:iimjobs.com)