Public Relations Communications Specialist

Role: Leadership Role (BFSI Practice) | Location: Mumbai | Organization: Adfactors PR Pvt Ltd

About Adfactors PR

Adfactors PR is India’s largest and most awarded public relations firm, widely recognized as a trusted advisor to leading corporations, financial institutions, startups, and governments. Since 1997, we have built a reputation for strategic thinking, creativity, and crisis resilience. With over 1,500 professionals across 18 offices, we serve more than 500 clients across 40+ sectors, including over half of India’s top business groups.

We are consistently ranked among the world’s top communications consultancies and have won prestigious global awards for excellence in corporate reputation, capital markets, crisis management, and integrated campaigns.

Joining Adfactors PR means becoming part of a firm that is independent, entrepreneurial, and purpose-driven — with a deep commitment to our people, clients, and society. We are in our “Post-Phoenix” chapter, building the next generation of leaders who can thrive at the intersection of business, policy, finance, and digital ecosystems.

Role Overview

We are looking for a Senior Leader for our BFSI Practice in Mumbai. The ideal candidate will bring deep financial sector expertise along with strong leadership skills to manage complex client mandates across banking, capital markets, insurance, fintech, and investment management.

This role requires someone who can be a strategic advisor to CXOs, build trusted relationships with clients, manage reputation and crisis situations, and lead a high-performing team.

Key Responsibilities

• Lead strategic communication programs for banks, NBFCs, insurers, asset managers, fintechs, and other BFSI clients.
• Advise CEOs, CFOs, and CXOs on reputation, crisis, investor relations, and regulatory issues.
• Develop integrated communication strategies, campaigns, and narratives aligned with client business objectives.
• Leverage knowledge of capital markets, policy, and BFSI ecosystem to deliver thought leadership.
• Build and nurture strong relationships with business media, analysts, regulators, and digital influencers.
• Guide and inspire teams, ensuring capability development and collaboration across practices.
• Drive business growth and client retention, with accountability for P&L management.
• Embrace AI, data, and new media tools for insight-driven communication strategies.
• Represent Adfactors PR at industry forums, building the firm’s brand equity in BFSI communications.

Ideal Candidate Profile

• 10-15 years of experience in BFSI sector communications, corporate affairs, consulting, or related fields.
• Dual-track exposure across Agency & Corporate Communications / Media & BFSI / Consulting & Policy / Investor Relations & Capital Markets (preferred).
• Strong grounding in financial markets, regulatory environment, and policy landscape.
• Proven expertise in reputation, issues, and crisis management.
• Excellent client engagement skills—able to build trust, demonstrate energy, and inspire confidence in boardrooms.
• Prior experience in managing P&Ls and high-performing teams.
• Strong academic foundation with evidence of continuous learning and industry awareness.
• Exceptional communication, presentation, and leadership skills.
• A natural inclination for growth, networking, and business development.

Why Join Adfactors PR?

• Opportunity to lead India’s premier BFSI communications practice.
• Work directly with CXOs, regulators, and business leaders shaping India’s financial landscape.
• Be part of a firm that values entrepreneurship, creativity, and trust.
• Exposure to complex, high-impact assignments across capital markets, policy, and reputation.
• A culture that invests in leadership development, continuous learning, and career growth.

How to Apply

Please share your profile with Shwetha Harshwal (AGM – Resource Planning & Management, Adfactors PR) at