Head – Digital Marketing, Branding

Job Title: Head – Digital Marketing, Branding & CommunicationsPosition: Head – Digital Marketing, Branding, & Communications Location: KR Mangalam GroupDepartment: Marketing & Communications Reporting To: The ChairmanRole Summary:The Head of Digital Marketing, Branding, & Communications will lead the end-to-end Marketing, Branding, & Communications strategy across all entities of the KR Mangalam Group — including KR Mangalam World Schools, and KR Mangalam University.The role requires a visionary leader with a strong digital-first mindset, capable of building a powerful brand presence, driving qualified leads, and ensuring measurable business impact through strategic communication and marketing excellence.Key Responsibilities:1. Strategic LeadershipFormulate and implement an integrated marketing and communication strategy for the Group.Strengthen the brand’s positioning and identity across all KR Mangalam institutions.Align marketing and branding strategies with institutional goals, admissions, and revenue objectives.2. Digital Marketing & Lead GenerationDesign and execute high-performing digital campaigns across channels — Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms.Develop and manage lead generation funnels to drive student inquiries and conversions for university and school verticals.Implement data-driven strategies for remarketing, nurturing, and conversion optimization.Collaborate with the admissions team to ensure effective lead handover, tracking, and reporting through CRM systems.Continuously explore new-age digital opportunities such as influencer collaborations, AI-driven campaigns, and performance automation.3. Branding & CommunicationsBuild and maintain a strong, unified brand architecture across the Group.Supervise all creative and design initiatives — campaigns, videos, visual content, and brand collaterals.Ensure consistency in brand messaging, tone, and identity across all marketing channels.Lead all internal and external communications to ensure consistent and engaging messaging. 4. Content & Social Media StrategyOversee content planning and storytelling for websites, videos, and social media platforms.Drive engagement through creative, informative, and student-centric campaigns.Monitor online reputation and ensure proactive digital brand management. 5. Performance Monitoring & ReportingDefine clear KPIs and success metrics for all marketing and communication initiatives.Regularly monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Insights, CRM dashboards, etc.).Prepare comprehensive performance reports highlighting ROI, CPL (Cost Per Lead), engagement metrics, and brand reach.Provide strategic insights and recommendations for continuous improvement.Ensure data-driven decision-making and transparent performance tracking across all digital and offline initiatives.6. Stakeholder & Team LeadershipLead, mentor, and motivate a cross-functional marketing and communications team.Manage creative, digital, and PR agency relationships to ensure timely and quality deliverables.Foster a culture of innovation, collaboration, and accountability within the team.Qualifications & Experience:Master’s degree in marketing, Communications, or Business Administration (MBA preferred).10+ years of experience in marketing, communications, and branding — preferably in education, services, or multi-brand environments.Proven expertise in digital marketing, performance marketing, lead generation, and brand communications.Strong leadership, strategic thinking, and analytical skills.Excellent communication and media relations network.