Engagement Leader

**Role Overview:**

An Engagement Leader with 10-13 years of experience oversees a wide variety of marketing activities, focusing on optimizing customer engagement and driving business results.

This role requires a strategic thinker with hands-on experience in performance marketing, content creation, and data-driven decision-making.

Key Responsibilities:

• Performance Marketing:
  
  • Develop, execute, and optimize paid advertising campaigns across multiple channels, including Google Ads, Facebook/Instagram, and other digital platforms.
  
  • Ensure maximum ROI from campaigns by continuously analyzing performance and making necessary adjustments.
  
  • Expertise in targeting, segmentation, and budget allocation to improve the effectiveness of marketing spend.
• ATL (Above the Line) and BTL (Below the Line) Activities:
  
  • ATL: Oversee large-scale brand-building campaigns that target mass audiences via TV, print, and radio.
  
  • BTL: Manage more direct, localized, and targeted marketing efforts, such as in-store promotions, events, and experiential marketing to drive direct engagement and conversion.
• YouTube and Instagram Analytics:
  
  • Utilize data and insights from YouTube and Instagram analytics to refine strategies for video content and social media engagement.
  
  • Track key metrics (views, likes, comments, shares, watch time, engagement rate) to ensure that video content is performing as expected and resonates with target audiences.
  
  • Analyze trends in audience behavior and engagement to continually optimize content creation and promotion.
• Video Ads (TV & YouTube):
  
  • Lead the creation and execution of video ad campaigns across both traditional TV and digital platforms (YouTube, OTT).
  
  • Collaborate with creative teams to develop compelling video content that aligns with brand goals.
  
  • Monitor and analyze video ad performance to ensure that campaigns meet KPIs and deliver measurable results.
• Video Content Creation:
  
  • Oversee the development and distribution of video content across channels, ensuring it aligns with the brand's voice and objectives.
  
  • Manage the creative process, working closely with content teams and agencies to ensure high-quality content production.
• Physical On-premises Branding:
  
  • Plan and execute physical branding strategies for retail locations, events, trade shows, and other in-person marketing initiatives.
  
  • Ensure that physical branding aligns with overall marketing strategy and brand identity.
• SEO (Search Engine Optimization):
  
  • Lead SEO strategies to improve organic search rankings and drive traffic to digital properties.
  
  • Stay up to date on SEO best practices and algorithm updates, and apply this knowledge to drive sustained growth in organic traffic.
• Blog Management and Content Strategy:
  
  • Develop and implement a content strategy that includes blogging, ensuring that it drives traffic and supports SEO initiatives.
  
  • Oversee the creation of high-quality, informative blog posts that resonate with target audiences and improve organic search visibility.
• Leadership and Results-Oriented Approach:
  
  • Provide strategic direction and leadership to cross-functional teams (marketing, content, design, analytics, etc.) to ensure alignment with overall business goals.
  
  • Track and report on campaign performance, and be accountable for achieving key business metrics such as lead generation, customer acquisition, and sales conversions.

Qualifications:

• Experience: 10-13 years of experience in marketing, with a strong focus on digital and performance marketing, content creation, and traditional advertising.
• Skills:
  
  • Strong understanding of performance marketing tools and platforms (Google Ads, Facebook Ads, etc.).
  
  • Expertise in video content strategy, production, and optimization.
  
  • Experience with SEO, SEM, and website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Education: Typically, a Bachelor's degree in Marketing, Business, or a related field, though experience is often weighted more heavily than formal education.
• Key Attributes:
  
  • Analytical mindset with the ability to interpret data and translate it into actionable marketing strategies.
  
  • Creative with a passion for developing innovative and engaging content.
  
  • Excellent communication skills to work effectively with internal teams and external partners.
  
  • Results-oriented with a track record of driving business growth through strategic marketing efforts.