GTM Tools
4 weeks ago
Who are we?
Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback. With product analytics and AI, Whatfix enables scalable success with technology, maximizing productivity, and leveraging data-driven insights for better decision-making. The company has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments.
“Hustle Mode ON” is the motto we live by.
- Whatfix has been named among the top 20 B2B tech companies like Adobe, PayPal, and Cisco.
- With YoY revenue growth of over 65%, we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list.
- Recognized by Forrester and Everest Group as a 'Leader' in the digital adoption space, and listed by among one of the Top 5 startups in India in 2020
- Listed in Deloitte Technology Fast 500™ among fastest-growing companies in North America for 2022 and 2021 and recognized as Great Place to Work 2022-2023
- Our Customer centricity is evident from a Customer rating of 4.67 on G2 Crowd & 4.7 on Gartner Peer Insights
Position Overview:
As the GTM Tools Manager, you will play a pivotal role in maximizing the effectiveness of our go-to-market (GTM) strategy by overseeing the strategy, implementation, optimization, and integration of key tools within our tech stack. You will collaborate closely with cross-functional teams to ensure seamless alignment between sales, marketing, Partnerships, customer success and other initiatives.
Key Responsibilities:
Tool Management: Manage the administration, configuration, and maintenance of GTM tools, including Salesforce, Pardot, Outreach, CLM and other relevant platforms.
Integration and Automation: Lead efforts to integrate GTM tools with each other and with internal systems to streamline processes and data flow. Implement automation workflows to enhance efficiency and accuracy.
Customization and Optimization: Customize GTM tools to align with specific business requirements and workflows. Continuously optimize configurations to improve usability, performance, and data integrity.
Drive adoption: Drive adoption of existing tools using Whatfix. Be data driven. Identify gaps in tools adoption/enablement and work closely with the Sales Enablement team to devise a strategy and implementation.
Training and Support: Work with Sales Enablement team to Develop training materials and provide guidance to users on GTM tools functionality, best practices, and troubleshooting. Serve as the primary point of contact for tools and set up a process to handle tool related queries and support requests.
Analytics and Reporting: One of the most important outcomes of tools is Data. Collaborate with analytics teams to determine output and design tools to get correct data flow. Define key metrics and reporting requirements. Build dashboards and reports within GTM tools to provide actionable insights into sales, marketing, and customer success performance.
Vendor Management: Continuous improvement is a key to success. Evaluate existing tools’ new features/functionality and new GTM tools and technologies to enhance our tech stack capabilities. Manage vendor relationships, contracts, and service level agreements (SLAs) to ensure alignment with business needs.
Documentation: Maintain comprehensive documentation of GTM tool configurations, processes, and integrations. Keep stakeholders informed of updates and changes through regular communications.
Experience
- 5+ years of Proven experience managing GTM tools in a B2B SaaS environment, with a focus on Salesforce and other relevant platforms
- Strong understanding of sales, marketing, and customer success processes and workflows.
- Hands-on experience with tool customization, integration, and automation techniques.
- Proficiency in data analysis and reporting using tools like Salesforce Analytics, BI tools, or similar platforms.
- Excellent communication skills with the ability to interact effectively with cross-functional teams and stakeholders.
- Detail-oriented mindset with a commitment to delivering high-quality results in a fast-paced environment.
Behavioral traits:
- Can-do attitude to take BIG problems by their horns and solve them
- Ability to inspire others & be a role model and mentor for colleagues in the organization
- Entrepreneurial spirit to conceive ideas, turn challenges into opportunities and bring innovations
Note:
- We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
- We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
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