Search Engine Optimization Manager
3 weeks ago
Job Title: SEO Manager (with SMO Integration Focus)Location: NoidaWorking Days - 6dayExperience: 5–8 YearsSalary Range: 35k –50k per month (Negotiable based on skill set)Job Type: Full-Time | Work from OfficeJob Description for SEO Manager with SMO IntegrationCompany Overview: Bajrangi Astro Pvt Ltd is a dynamic organization focused on astrology. With a strong social media presence and growing YouTube channel, we're seeking to maintain a healthy website while integrating SEO with social strategies to adapt to evolving search behaviors.Job Summary: We are looking for an experienced SEO Manager to lead our search engine optimization efforts, emphasizing website health, sustainable practices, and seamless integration with social media optimization (SMO). This role will replace our current SEO team structure, shifting from aggressive traffic-building tactics to a holistic approach that supports our thriving social channels. The ideal candidate will maintain site integrity, optimize content for AI-era search, and collaborate with our SMO manager to create unified digital campaigns.Key Responsibilities:- Develop and implement SEO strategies focused on technical site health, including audits for speed, mobile optimization, crawlability, and core web vitals. - Conduct keyword research and on-page optimization with an emphasis on user intent, E-E-A-T principles, and adaptation to AI search engines. - Maintain and update website content (e.g., blogs) without aggressive third-party submissions, prioritizing quality over quantity to avoid penalties. - Integrate SEO with SMO by optimizing social profiles for search visibility, leveraging social data for SEO insights, and distributing content across platforms like YouTube to drive cross-channel engagement. - Collaborate with the SMO manager to align strategies, such as using social signals to enhance SEO performance and vice versa. - Monitor and analyze performance using tools like Google Analytics, Search Console, and social metrics; report on organic traffic, engagement, and ROI with recommendations for sustainable improvements. - Stay updated on industry trends, including AI impacts on search, and adapt strategies accordingly without relying on outdated tactics. - Work cross-functionally to ensure website health supports overall business goals, compensating for traffic shifts through social synergies.Required Qualifications:- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience). - 5-8 years of proven SEO experience, with a track record of maintaining healthy websites and integrating with social media. - Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Moz) and analytics platforms (e.g., Google Analytics, Search Console). - Strong understanding of SMO principles and experience in multi-channel digital marketing. - Excellent analytical, critical thinking, and communication skills. - Adaptability to AI-driven search changes and passion for holistic digital strategies.Preferred Qualifications:- Certifications in SEO or digital marketing (e.g., Google Analytics, HubSpot). - Experience in content creation or management for blogs and social platforms. - Familiarity with web development basics (e.g., HTML, CSS) for technical optimizations.What We Offer:- Competitive salary and benefits package. - Opportunity to shape a forward-thinking digital strategy. - Collaborative environment with a high-performing SMO team.
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