Freelance Marketing Consultant

4 weeks ago

New Delhi, India AdOnMo Full time

Background/Experience- Prior 3-5 years of experience in growth-stage startups or consumer internet companies (preferably in e-commerce, fintech, or savings platforms). - Strong track record of delivering measurable growth (acquisition, engagement, retention, brand awareness). - Exposure to B2C marketing (user acquisition, digital campaigns, influencer marketing). - Experience in building or advising performance marketing + brand marketing strategies.About the RoleSkillset- Deep understanding of digital channels (SEO/SEM, social, influencer marketing, referral programs, email, content, PR). - Ability to define positioning & messaging tailored to Indian consumer behavior. - Strong analytical mindset – data-driven decision making, campaign ROI measurement. - Knowledge of gift card / rewards / fintech ecosystem would be a plus. - Network with agencies, influencers, and corporate gifting partners is an advantage.Engagement Type- Strategic guidance + execution oversight (not just advisory). - Should be comfortable working hands-on with a lean team.Expected Outcomes (90-day horizon)- Define marketing roadmap for growth (user base, corporate gifting, referrals). - Set up scalable campaign playbooks (digital + offline). - Establish a measurement framework for marketing ROI. - Provide clarity on brand positioning and communications.```

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