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Fluent Health

2 months ago

Mumbai, India Fluent Health Full time

About Fluent Health:

Fluent Health is a dynamic HealthTech startup dedicated to revolutionizing the healthcare industry through innovative software solutions. Our mission is to improve patient outcomes, streamline healthcare workflows, and enhance the overall healthcare experience for providers and patients alike.

Job Description:

We are seeking an experienced and data-driven Director of Performance Marketing to lead our user acquisition and growth efforts. The ideal candidate will have a strong background in digital marketing, with a focus on performance-based strategies, analytics, and optimization. This role is pivotal in driving user growth, maximizing ROI, and scaling our marketing efforts to new Performance Marketing Strategy: Develop and execute a comprehensive performance marketing strategy to drive user acquisition, engagement, and retention for our healthcare platform.

- Campaign Management: Plan, implement, and manage paid marketing campaigns across various digital channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant platforms.

- Data Analysis and Optimization: Utilize data and analytics to monitor, analyze, and optimize campaign performance. Continuously test and iterate on creative, targeting, and bidding strategies to maximize ROI.

- Budget Management: Efficiently allocate and manage the marketing budget to achieve the best possible outcomes. Monitor spending and adjust strategies to ensure cost-effective growth.

- KPIs and Reporting: Establish key performance indicators (KPIs) to measure the success of marketing efforts. Provide regular performance reports and actionable insights to senior management.

- A/B Testing: Conduct A/B testing on ad creatives, landing pages, and other campaign elements to identify the most effective strategies for user acquisition and conversion.

- Collaboration: Work closely with the product, analytics, content, and design teams to ensure alignment and successful execution of marketing campaigns.

- Market Research: Stay updated with industry trends, competitive landscape, and emerging marketing channels. Leverage insights to inform and enhance performance marketing strategies.

- Growth Initiatives: Identify and explore new opportunities for growth, including new channels, partnerships, and innovative marketing and languages: Google Analytics/ Microsoft Excel/ PowerPoint/ Microsoft Word

Education: Bachelor's degree in Marketing, Business Administration, or a related field. An advanced degree is preferred.

Experience: Minimum of 8+ years of experience in performance marketing, with a proven track record of driving user acquisition and growth. Experience in the healthcare sector or a technology startup is highly desirable.

- Expertise in digital advertising platforms and tools (Google Ads, Facebook Ads Manager, etc.)

- Strong analytical and quantitative skills, with proficiency in data analysis tools (Google Analytics, Excel, etc.)

- Hands on experience on CRM tools like Clever Tap, Netcore platforms, WebEngage preferred.

- Experience with A/B testing and conversion rate optimization

- Excellent project management and organizational skills

- Strong communication and interpersonal skills

- Ability to work independently and collaboratively in a fast-paced environment

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