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SEO Specialist

1 month ago

Ahmedabad, Gujarat, India Zebvo newswire private limited Full time

Job Summary:

We are seeking a highly skilled and experienced SEO & Web Design Specialist with a strong command of Google tools, search engine optimization (SEO), and website design. The ideal candidate will have a deep understanding of on-page and off-page SEO, website architecture, user experience (UX), and conversion rate optimization (CRO). You will be responsible for optimizing website performance, ensuring top rankings on search engines, and leveraging Google Analytics, Google Search Console, Google Ads, and other related tools to drive business growth.

Key Responsibilities:
  • SEO Strategy & Execution: Develop and implement effective SEO strategies to improve organic rankings, increase traffic, and enhance website visibility.
  • Website Design & Development: Design and maintain user-friendly, responsive, and SEO-optimized websites using CMS platforms like WordPress, Shopify, or custom-built solutions.
  • On-Page & Technical SEO: Optimize website structure, meta tags, content, images, schema markup, and site speed to align with SEO best practices.
  • Off-Page SEO & Link Building: Execute white-hat link-building strategies, guest posting, and outreach campaigns to improve domain authority.
  • Google Tools Management: Utilize Google Analytics, Google Search Console, Google Tag Manager, and Google Ads to track performance, analyze trends, and improve digital marketing strategies.
  • Keyword Research & Content Optimization: Conduct in-depth keyword research and optimize website content for higher rankings and better user engagement.
  • Technical Audits & Troubleshooting: Perform SEO audits to identify and fix issues such as crawl errors, duplicate content, broken links, and mobile usability problems.
  • Conversion Rate Optimization (CRO): Enhance landing pages and user experience (UX/UI) to boost conversion rates and lead generation.
  • Competitor Analysis & Market Trends: Stay updated with Google algorithm updates, industry trends, and competitor SEO strategies to ensure a competitive edge.
Requirements:
  • Proven experience (3+ years) in SEO, web design, and Google tools with a strong portfolio of successful projects.
  • Expertise in HTML, CSS, JavaScript, and website CMS platforms (WordPress, Shopify, etc.).
  • Strong understanding of Google ranking factors, site architecture, and UX design principles.
  • Experience with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and Google Keyword Planner.
  • Ability to create and implement data-driven SEO strategies and track progress using analytics.
  • Strong problem-solving skills and attention to detail.
  • Excellent communication and teamwork skills.