Sales Officer
4 days ago
Job Purpose:
To drive sales growth within the assigned territory by effectively managing primary and secondary sales, building strong distributor relationships, and executing impactful marketing activities.
Key Responsibilities:
- Sales Execution:Achieve and exceed sales targets for assigned territory.
- Develop and execute effective sales plans and strategies.
- Conduct regular market visits and build strong relationships with retailers and distributors.
- Implement and monitor weekly promotional activities at the point of sale.
- Distributor Management:Identify and appoint new distributors in the assigned territory.
- Build and maintain strong relationships with existing distributors.
- Monitor distributor performance and address any challenges.
- Order Processing & Fulfillment:Process orders accurately and efficiently.
- Ensure timely delivery of products to customers.
- Monitor stock levels and address any inventory discrepancies.
- Market Analysis & Reporting:Conduct market research and competitor analysis.
- Prepare and submit timely sales reports, including daily/weekly sales summaries.
- Analyze market trends and identify new sales opportunities.
- SFA Utilization:Utilize the Sales Force Automation (SFA) tool effectively for daily reporting, order tracking, and customer management.
- Secondary Sales:Drive secondary sales by ensuring product availability and visibility at retail outlets.
- Implement promotional activities at the retail level to increase sales.
- Upcountry Market Coverage:Effectively cover and develop sales in the assigned upcountry markets.
Required Skills & Experience:
- Excellent communication and interpersonal skills
- Strong negotiation and persuasion skills
- Ability to build strong relationships with customers and distributors
- Proactive and results-oriented approach
- Ability to work independently and as part of a team
- Strong organizational and time-management skills
- Proficiency in using mobile devices and SFA tools
- High level of energy and enthusiasm
Preferred Qualifications:
- Bachelor's degree in Sales & Marketing, or a related field
- Minimum 1-2 years of experience in FMCG sales
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