Marketing Copywriter

3 weeks ago


New Delhi, India IGP Full time

About the RoleWe’re looking for a creative and performance-driven Copywriter to craft compelling communication across CRM, website, and performance marketing channels. From emails and WhatsApp messages to website banners, landing pages, and digital ads - your words will help shape how millions experience the joy of gifting with IGP.This role is ideal for someone who understands how to balance creativity with conversion- blending engaging storytelling with results-driven messaging.What You’ll Do- Creative conceptualization: Understand briefs to translate marketing goals into ideas and copy that are exciting, effective, and true to IGP’s brand voice. - Write high-performing copy across emails, WhatsApp, push notifications, and paid ads (Meta, Google, etc.) - Craft compelling website content — from homepage banners and category descriptions to landing pages and product narratives. - Develop sharp campaign ideas in collaboration with the design and marketing teams. - Adapt brand tone of voice across multiple formats and audience segments. - Leverage data and insights to refine messaging and optimize performance. - Conduct competitor and trend research to keep content relevant and impactful. - Collaborate cross-functionally with creative, CRM, and performance teams to deliver cohesive campaigns. - Write for offline and retail touchpoints - including standees, message cards, packaging copy, influencer kits, and event/stall creatives.What We’re Looking For- 2–4 years of experience in copywriting for digital-first brands or agencies (preferably D2C, ecommerce, or lifestyle). - Proven experience writing for CRM, website, and performance channels - email, WhatsApp, push, banners, ads, landing pages. - Strong command of English with a flair for concise, impactful, and creative writing. - A keen eye for detail and consistency in tone, grammar, and brand voice. - Comfort with feedback and iteration - you value collaboration and refinement. - A curious, self-driven mindset with an interest in trends, digital culture, and new marketing formats.Nice-to-Haves- Experience with A/B testing, performance analytics - Understanding of visual communication and creative pairing - Interest in gifting, lifestyle, or D2C storytelling.


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