Meesho - Assistant Manager - Copy

About Meesho & Our Growth Mission:Imagine being at the forefront of Indias only truly profitable e-commerce platform, driving 10x growth for millions across the country. That's Meesho Our growth team isn't just about campaigns; its about crafting the entire user journeyfrom making people aware of Meesho, to getting them to download the app, engage with it, keep coming back, and even re-engage if they've been away. We're the folks who optimize the Meesho app homepage, create exciting deals, and run massive sale events to keep our users hookedMeeshos Creative Intelligence Unit is the powerhouse behind all of this. We're a vibrant mix of video wizards, visionary designers and captivating storytellers. We collaborate closely with our business teams to produce impactful creatives that don't just look good but deliver business results.You'll find our creative magic across diverse areas:- Branding: Shaping our brand identity, launching sale, awareness campaigns, and unlocking new market opportunities.- Performance Marketing: Driving growth across Meta, Google, and the Play Store.- Integrated Channels: Crafting engaging push notifications and WhatsApp campaigns.- Homepage & Category Pages: Making our app and web experience irresistible.- Strategic Projects: Diving into exciting new video formats and, yes, GenAI- Your Mission: Lead the AI-Powered Creative Revolution- As our Copy Lead, youll be leading the charge in defining how we create and scale content. - We're looking for someone who breathes user-first ,innovative thinking, ideation and wants to explore AI and its capabilities into every step of the creative process.- You'll be instrumental in captivating audiences in Indias Tier 2, 3, and 4 cities by shaping our copy and content strategy. We need someone who can solve complex communication challenges with deeply contextual, high-performing creatives that resonate culturally and drive engagement at an unprecedented scale.- This role is all about blending exceptional creative problem-solving with the ability to build and nurture a team.What You'll Be Doing (and Loving):- Setting the Vision: Youll lead Meeshos content strategy across all performance, sale, PNs, Whatsapp, TV ads and in-app experiences. Think big, think relatable, think Tier 2, 3 and 4 markets- End-to-End copywriting: You'll oversee the entire creation pipeline for copy: from ideation, testing and scaling- AI at the Core:Youll use GenAI tools as your accelerators for content creation, refinement, and scaling production.- Cultural Storytelling: Develop insight-led and culturally relevant narratives that truly speak to the aspirations, humor, and lifestyle of Bharats next billion users.- Operational Excellence: Create and own the execution playbooks and quality standards that ensure speed, consistency, and unparalleled excellence across all our copy.- Creative Experimentation: Champion constant experimentation and content testing. You'll use data and insights to continually optimize storytelling, asset structures, format lengths, and regional targeting.- Team Leadership & Growth: Recruit, mentor, and lead a passionate team of writers. Empower them to deliver high-velocity content with both consistency and bold ambition.- Cross-Functional Impact: Collaborate closely with marketing, product, and growth teams. Youll co-own key performance indicators (KPIs) and creatively unlock massive impact through your bold ideas and scalable formats.- Stay Ahead of the Curve: Continuously monitor content and copy trends, platform behaviors, and regional content culture.About us Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well. (ref:iimjobs.com)