Velocity Opticals
2 weeks ago
Company Overview: Spkesee Lifestyle Pvt.Ltd is a leading optical business dedicated to providing high-quality eyewear products and exceptional vision care services to our customers. With a commitment to innovation and customer satisfaction, we strive to enhance the way people see the world.
Position Overview:
We're seeking a skilled Digital Marketing Head with a successful retail/optical track record, who thrives on innovation. As Marketing Lead, you'll drive online presence, champion brand storytelling, and lead strategic campaigns. You must be self-driven, an exceptional communicator, empathetic, skilled in marketing, art direction, social media management, and possess strong interpersonal and analytical abilities. Additionally, you'll develop detailed project plans, monitor progress, ensure projects are delivered on time with high-quality standards, and make decisions about the day-to-day operations of team members, including managing their work Create and implement complete digital marketing strategies.
- Lead and mentor cross-functional teams.
- Manage and grow the company's social media presence.
- Researching and analysing performance drivers to improve future campaign profitability/growth and contributing towards yearly marketing budgets, KPIs and sales forecasts
- Generate leads from every possible source while controlling overall ROI and manage monthly, quarterly and annual budgets for the digital marketing department.
- Manage and optimize different digital channels like email, social media, search, and website.
- Use SEO and PPC strategies to improve search engine ranking.
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Work with internal teams and outside partners to run campaigns.
- Oversee the creation and quality of digital content.
- Manage the development and running of the company website.
- Create and run Google Ads, Facebook / Instagram Ads, LinkedIn Ads, Twitter Ads for sales.
- Evaluate new digital marketing opportunities to help the business grow.
- Create and manage partnerships with influencers and media outlets.
- Research and analyze competitor advertising links
- Work with the website development team to ensure SEO best practices are properly implemented on newly developed code
- Create and maintain detailed documentation including operational processes, workflows, and training documents.
Required Skills and Qualifications
- Minimum 7 years of experience with a Bachelor's degree in business, marketing, advertising, communications, or related field.
- Proven track record of developing and implementing successful digital marketing strategies in the retail or optical industry.
- Strong leadership skills with the ability to effectively manage and inspire a team of digital marketing professionals.
- In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, KPI, social media, email marketing, and online advertising platforms.
- The ideal candidate possesses excellent analytical skills, utilizing data and metrics to drive business results, and stays up-to-date on the latest trends and technologies in digital marketing.
- They are a creative thinker with a passion for innovation, committed to staying ahead of the curve in the rapidly evolving digital landscape. Spkesee Lifestyle Pvt.Ltd is a leading optical business dedicated to providing high-quality eyewear products and exceptional vision care services to our customers. With a commitment to innovation and customer satisfaction, we strive to enhance the way people see the world.
