BDE for IT

Company Description

DataSkate is a leading provider of data integration solutions based in Hyderabad. Specializing in MuleSoft integration, we help businesses connect systems, applications, and data sources for improved efficiency and digital transformation. Our tailored solutions include cloud integration, API management, workflow automation, and analytics integration to support our clients' unique needs. We offer end-to-end support, from consultation to maintenance, ensuring seamless integration experiences.

Role Description

Position: BDE for IT (SAAS) Sales 

Experience: 4-6 Years 

Location: [Hyderabad (WFO)] 

Shift: UK Shift Timings: 3 PM to 12 AM 

Job Overview:

The Business Development Executive will be pivotal in expanding B2B sales within the OEM and ISV reseller domain across regions like the Americas, EMEA, APAC, and SEA. As a Mulesoft partner, this role will involve driving new business acquisition through a mix of personalized email outreach, cold calling, ICP (Ideal Customer Profile) and buyer persona development, and strategic engagement informed by intent data. An ideal candidate will possess an MBA in marketing, have hands-on experience with CRM and lead-generation platforms, and excel in cold calling to create high-value connections with prospective clients. Business development executives are also tasked with meeting the monthly sales target by reaching out to potential clients. 

Key Responsibilities:

1. Account Hunting & Lead Generation: 

• Identify and secure new business accounts across targeted regions, leveraging CRM and lead-generation platforms (e.g., Apollo.io, Zoho, Salesmate). 
• Conduct cold calling and personalized email outreach to connect with decision-makers, qualify prospects, and drive lead conversions. 

1. ICP & Buyer Persona Development: 

• Develop ideal customer profiles (ICPs) and buyer personas, using intent data and market research to refine target profiles and focus outreach. 
• Utilize intent search tools and analytics to better understand customer needs, buying signals, and market trends, ensuring alignment with lead generation and outreach efforts. 

1. Cold Calling & Outreach: 

• Proactively reach out to prospective clients through targeted cold calling, aiming to introduce solutions, gauge interest, and initiate new business relationships. 
• Leverage cold calling scripts and techniques that resonate with CXO-level decision-makers, creating a positive impact on conversion rates. 

1. Partnership Development:

• Act as a Mulesoft partner advocate, promoting solutions within the ecosystem by highlighting product strengths and partnership benefits. 
• Coordinate with OEM and ISV reseller networks for co-selling opportunities and joint marketing initiatives to maximize exposure. 

1. Sales and pipeline management: 

• Oversee the full sales pipeline, from lead generation to closure, with consistent follow-ups and effective tracking within CRM tools. 
• Partner with marketing to improve lead quality and enhance nurturing strategies based on pipeline insights and conversion data. 

1. Event and webinar management: 

• Plan, set up, and execute webinars in collaboration with marketing, ensuring alignment with outreach and lead-generation goals. 
• Attend industry events and conferences to connect with potential clients, increase brand awareness, and generate leads. 

1. Market Research & Strategy: 

• Conduct research on trends, customer needs, and competitor positioning within each region. 
• Utilize ICP, intent data, and CRM insights to continuously refine outreach strategies, ensuring alignment with sales and lead-generation goals. 

1. Performance Tracking & Reporting: 

• Track key metrics for cold calling, outreach, and conversion, sharing insights and progress with senior management. 
• Regularly refine outreach methods based on CRM and intent search data to improve effectiveness. 
• Direct reporting to Business Development Manager (BDM) 

Key Requirements:

• Experience: 4-6 years in B2B sales, ideally within OEM and ISV reseller environments, with a record of lead generation and outreach across the Americas, EMEA, APAC, and SEA. 
• Education: Bachelor’s degree in marketing, business administration, or a related field; MBA in marketing preferred. 
• Skills: 
• Strong experience in cold calling, email outreach, and lead qualification to engage and convert new business prospects. 
• Proficiency with CRM and lead generation tools such as Zoho, Salesmate, Pipedrive, and Apollo.io. 
• Skilled in networking and engagement through industry events and webinars. 
• Comfortable working independently during UK shift timings, managing cross-regional coordination. 
• Preferred Experience: 
• Knowledge of the Mulesoft partner ecosystem. Not mandatory 
• Proven ability to engage CXOs (C, V, D)-level decision-makers and foster long-term relationships. 

Additional Desired Skills: 

• Adaptive sales strategies to cater to different regional markets and client industries. 
• Analytical mindset for leveraging intent data and ICPs to optimize cold calling and outreach. 
• Excellent communication and presentation skills for virtual and in-person client interactions.