Marketing Specialist

Job Description: Marketing Specialist

About CARD91

CARD91 is a market leader in Issuance Platform-as-a-Service, revolutionizing payment infrastructure for banks, corporations, and fintech companies. Trusted for our innovative approach and cutting-edge technology, we enable businesses to issue a wide range of payment instruments—PPI, debit, credit, multi-currency cards, and UPI—while delivering unparalleled transaction visibility, control, and faster decision-making for customers, vendors, partners, and employees.

Our strong collaborations with major card networks, including RuPay, Visa, and Mastercard, combined with our role as NPCI's preferred partner, ensure that our solutions address India's unique payment challenges while remaining primed for global scalability

Since our launch in early 2020, CARD91 has raised $13 million in pre-Series A funding from top-tier investors such as Infinity Ventures, Point72 Ventures, Sabre Partners, EMVC, Commerce Ventures, and a host of prominent angel investors. Headquartered in Bengaluru, with offices in Mumbai, Delhi, and Chennai, we are driving the next generation of payments infrastructure.

Founded by Ajay Pandey and Vineet Saxena, CARD91's team is a dynamic mix of technopreneurs and seasoned bankers, with deep expertise in payments, lending, sales, and scaling products.

Position: Marketing Specialist

We are seeking a talented and dynamic Marketing Specialist to join our team. As the Marketing Specialist, you will be responsible for developing and executing marketing strategies to promote the company's products and services. Your creativity, strategic thinking, and passion for social media will contribute to building and maintaining our brand presence in the digital landscape.

Responsibilities & Duties

• Strategize, plan and conceptualize creative content campaigns on various social media platforms - Instagram, Facebook, LinkedIn, YouTube and Twitter
• Conducting market research to identify customer needs and preferences, and analyzing competitors' activities.
• Ideating, planning, creating and executing strong events and concepts for high-engagement social media campaigns
• Tracking the conversion-related percentages and numbers to make needed improvements
• Coordinating with the design team for creative ideas
• Maintain posting schedules across all the platforms
• Build creative campaigns for new brand/product launches, webinar and such events
• Post content for social media platforms as per the schedule.
• Involved in reporting and digital analytics.

Qualifications & Skills

• 4-6 years of experience in content creation and social media management, including both organic and paid strategies
• Proficient in copywriting, content creation, and managing platforms like Instagram, Facebook, YouTube, and Twitter
• Strong grasp of time management and the ability to meet deadlines while driving innovative, out-of-the-box ideas is essential.
• Familiarity with AI tools like ChatGPT for content generation and optimization will be highly valued.
• Self-motivated with strong communication skills
• Ability to drive initiatives, be creative, innovative and be able to think outside the box
• Experience in Public Relations, including media outreach and brand management

What's on offer

• Best-in-class compensation package
• Stock options for long-term wealth creation
• Group health insurance covering your family
• Vibrant, open, and fun work culture