Content Creator

Job Description – Content CreatorLocation: MumbaiAbout the Company:Good Seoul is not just a food brand — it’s a cultural experience. We bring the vibrant, bold, anddelicious world of Korean street food to India, celebrating authenticity with a modern twist. We’relooking for a passionate Social Media Content Creator who can capture the soul of Korea’sstreets and tell stories that connect, engage, and inspire — one post at a time.Role Overview:As the Content Creator for Good Seoul, you’ll be the visual and narrative voice ofour brand online. From sizzling Rapokki shots to kitchen recipe prep, from aesthetic plating toreal-time customer reactions — you’ll be responsible for creating content that makes peoplecrave more than just food.This role blends creative storytelling, short-form video creation, trend awareness, and culturalintuition — perfect for someone who’s deeply plugged into food, lifestyle, and digital culture.Key Responsibilities:1. Content Creation & Curation.● Conceptualize and create daily content (Reels, videos, photos, stories, and posts) forInstagram, YouTube Shorts, and emerging platforms.● Capture behind-the-scenes kitchen moments, customer interactions, food prep, andstreet-style vibes.● Plan, shoot, short-form video content aligned with Good Seoul’s tone — bold, playful,and culture-forward.● Curate and mood-board visual inspiration to keep storytelling fresh, trendy, andauthentic.● Shoot on-ground events and capture BTS2. Campaign & Calendar Execution.● Collaborate with the Social Media Manager and creative teams to execute contentcalendars for product launches, seasonal campaigns, and local events.● Manage timely posting, scheduling, and social storytelling.● Create visual narratives around menu drops, pop-ups, collaborations, and culturalfestivals (K-pop, etc.).● Ensure consistent brand voice and look across all social platforms.3. Collaboration & Influencer Support.● Support influencer & creator collaborations — assist in shoot planning, contentcoordination, packaging videos, and repost management.● Be present at events, shoots, and activations to capture dynamic on-ground footage.4. Copywriting & Communication.● Write sharp, on-brand captions, hooks, and scripts for Reels and videos.● Collaborate with design and marketing teams to maintain visual-verbal consistency.5. Insights & Growth.● Track engagement, views, shares, and reach — regularly analyze what’s working andwhat’s not.● Stay on top of viral trends, formats, audio tracks, and storytelling styles — adapt them forGood Seoul’s unique identity.● Pitch new content ideas, experiments, or series that help grow engagement and brandlove.Key Skills & Attributes:● Excellent eye for food styling, composition, and visual storytelling.● Strong at short-form video creation and design aesthetics.● Knowledge of editing softwares (Adobe Premiere Pro, Photoshop, Canva, After Effects)is a plus● Prior experience with DSLR shooting and lighting● Organized, self-driven, and creatively resourceful under tight timelines.Preferred Experience:● 2 to 3 years minimum of content creation experience, ideally in food, lifestyle, oryouth-centric brands.● Background in media, communication, design, or visual arts is a bonus.● Prior experience working in brand marketing or content agencies is a plus.● Generated content for Genz / Gen Alpha groupCulture Fit: You'll thrive at Good Seoul if you...● Find beauty in food — the sizzle of a grill, the swirl of sauce, the steam rising off hotdumplings.● Love Korean culture — from street food to K-pop to cultural festivals.● Think in content — always spotting a story worth capturing.● Are agile, curious, and thrive in fast-paced, experimental environments.● Have a street-smart creative energy — confident, bold, and always evolving.Please Note: Looking for Immediate Joiners only from Mumbai Location.