Oliveboard - Head - Search Engine Optimization
2 weeks ago
About Oliveboard:.
- Oliveboard is one of India's leading exam prep platforms that help students prepare for 100+ Government and Banking examinations.
- The Oliveboard App currently has 10M+ downloads.
Role Summary:.
- Lead and execute the strategy for Oliveboard's Search Engine (SEO) and App Store Optimization (ASO) to drive organic growth and visibility.
- Oversee keyword research, content optimization, and performance analytics across web and mobile platforms.
- Collaborate with cross-functional teams to enhance user acquisition and maximize ROI.
Roles and Responsibilities:.
- Develop and execute comprehensive SEO and ASO strategies to drive organic growth and improve visibility across web and app platforms.
- Conduct keyword research and optimize website content, app titles, descriptions, and other metadata for target audiences and algorithms.
- Analyze performance metrics using tools like Google Analytics, Search Console, and app store analytics to identify opportunities and optimize strategies.
- Implement technical SEO best practices, including site speed, mobile-first optimization, and schema markup.
- Optimize app store assets (screenshots, icons, videos) and perform A/B testing to enhance conversion rates.
- Monitor and adapt to algorithm updates, search trends, and competitor strategies to maintain rankings and visibility.
- Collaborate with content, product, design, and development teams to align efforts with business objectives.
- Lead and mentor a team of SEO and ASO specialists, fostering growth and ensuring high performance.
- Define and track KPIs to measure the success of SEO and ASO initiatives, ensuring continuous improvement.
- Stay updated on industry trends, emerging tools, and technologies to maintain a competitive edge.
Requirements:.
- SEO and ASO Expertise: 5+ Years of experience in developing and executing successful SEO and ASO strategies, with in-depth knowledge of search engine and app store algorithms.
- Analytical Skills: Strong ability to interpret data from tools like Google Analytics, Search Console, App Store Connect, and other performance analytics platforms to inform decisions.
- Technical Proficiency: Deep understanding of technical SEO practices, including website architecture, site speed optimization, mobile-first indexing, and schema markup.
- Creative Optimization: Expertise in creating and optimizing app store assets (titles, descriptions, screenshots, icons) and executing A/B tests to improve conversion rates.
- Leadership and Collaboration: Demonstrated experience leading teams and collaborating with cross-functional stakeholders to align SEO and ASO strategies with broader business goals.
- Adaptability and Innovation: Ability to stay ahead of industry trends, algorithm changes, and emerging technologies to maintain competitive advantage.
- Candidates with prior experience in Edtech Companies will be preferred.
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