Onsurity - Associate Director - Brand & Communications

- Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customised healthcare subscriptions for SMEs, start-ups, and enterprises.

- We believe that access to healthcare benefits shouldn't be a luxury.

- It is this philosophy that has strengthened our commitment towards making healthcare affordable and accessible for all.

- Our subscriptions include discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance, among other benefits.

- We believe in inclusivity which means our plans are not limited to full-time employees.

- We also cover contractual workers, interns, freelancers, and consultants.

- You can also find us on LinkedIn, Instagram, and YouTube.

- Below are stories that define our journey and showcase our commitment to democratizing healthcare across the country.

- Onsurity is providing healthcare membership to SMEs with as low as three employees.

- The Journey Of Startups: Journey Onsurity.

- Cricketer Anil Kumble backs Onsurity as strategic advisor.

- Onsurity partners with Gulf Oil to offer healthcare to 10,000 truckers.

- 83% Indian Employees Unaware Of Employer-Provided Healthcare Benefits, Says Study.

- News: Onsurity secures $45M Series B round led by Creaegis - People Matters.

- We were also featured in the first season of Disney+ Hotstar's remarkable series, The Great Indian Disruptors.

- Our strategic partner and investor, cricketing legend Anil Kumble, is actively involved in our mission to make healthcare more accessible.

- Anil Kumble recently graced us with his presence at Onsurity's Bengaluru office and engaged with our employees.

- He is passionate about our mission and has played an instrumental role in our journey so far.

- Recently, Dun & Bradstreet India acknowledged our mission and conferred us with the Dun & Bradstreet Start-up 50 Trailblazer 2023 award.

About the Role:

- We're looking for a Creative Lead who brings together the strategic thinking of a brand marketer, the visual instinct of a designer, the flair of a storyteller, and the discipline of a campaign manager.

- This role sits at the heart of our brand and will lead all things creative, content, communication, and campaigns - from how we show up on a hoarding, in an Instagram story, or at an industry event, to how we're perceived in press articles or a sales pitch deck.

- You'll be the custodian of our evolving brand voice and visual identity, driving consistency, emotion, and impact across every touchpoint.

Key Responsibilities:

- Lead and inspire the creative vision for Onsurity across brand, design, content, social, PR, motion, and events.

- Own and evolve the brand identity as we roll out a fresh new look and feel for the SME market.

- Drive integrated campaigns across digital, ATL, BTL, social, and events that build awareness, consideration, and pipeline.

- Manage and mentor a high-performing team of designers, content creators, video editors, and social media specialists.

- Translate business goals into compelling narratives, copy, visual stories, and brand expressions.

- Work closely with product marketing, performance, growth, SDRs, partnerships and sales to ensure brand efforts are in sync with the GTM engine.

- Conceptualize and oversee the production of videos, explainers, and brand films with strong storytelling.

- Build and nurture relationships with agencies, production houses, writers, PR consultants, freelancers, and creative partners.

- Be the voice of the customer and the market, ensuring our storytelling resonates with SMEs, startups, and modern businesses.

- Stay on top of cultural, design, and marketing trends to keep the brand relevant and fresh.

- Bring a clear POV to the table but collaborate with flexibility, always aligned with business context and impact.

What We're Looking For:

- 10+ years of experience across agency + in-house brand roles - someone who's seen both sides.

- Background as an Account Manager turned Brand/Creative Strategist, or a design/content leader who has evolved into brand ownership.

- Proven success in building and leading creative teams and delivering high-impact, multi-channel brand campaigns.

- Hands-on ability to write creative copy, content, scripts, and translate strategy into storytelling.

- Strong understanding of design principles, visual hierarchy, motion graphics, and digital-first thinking.

- Experience with content marketing, PR, events, and social media strategy.

- A strong eye for detail - you don't just sign off a deck; you elevate it.

- Understanding of B2B marketing funnels and the nuance of storytelling for different decision-makers is a plus.

- Highly collaborative, with the maturity to take feedback, adapt, and still maintain high creative standards.

- An inspiring leader and coach who can get the best out of creative minds while keeping the brand's big picture in view.

Why This Role Matters:

- We're not just looking to build a brand - we're aiming to redefine how modern Indian businesses think about employee healthcare.

- As Creative Lead, you'll play a pivotal role in shaping our voice, our visuals, and our presence in a category ripe for disruption.

- This is a rare opportunity to leave your creative fingerprint on a brand that's growing fast and dreaming big.