Random Trees

3 weeks ago


Hyderabad, India Randomtrees Private Limited Full time

Find the JD below :

Experience: 5 to 11 Years.

Location: Hyderabad/Remote.

Notice Period: 30 Days.

Job Summary:

- The Market Research Analyst is responsible for collecting, analyzing, and interpreting data related to market conditions, consumer behavior, and competitors.

- This role helps the organization identify opportunities, optimize marketing strategies, and make data-driven decisions.

Key Responsibilities:

Data Collection:

- Conduct primary and secondary research through surveys, interviews, focus groups, and reviewing reports.

- Gather data on consumer demographics, preferences, and needs.

- Monitor industry trends, market conditions, and competitor strategies.

Data Analysis:

- Analyze qualitative and quantitative data to identify patterns and insights.

- Use statistical tools and software (e.g, SPSS, Excel, or Tableau) to interpret complex data sets.

- Develop forecasts and predictive models to assess market opportunities.

Reporting and Presentation:

- Prepare reports, presentations, and dashboards summarizing research findings.

- Present findings to stakeholders and recommend actionable strategies.

- Communicate complex data in a clear and concise manner.

Collaboration and Strategy:

- Work closely with marketing, product development, and sales teams to understand business goals.

- Provide input into product development and marketing campaigns based on research findings.

- Assist in the development of pricing strategies based on market analysis.

Competitor and Market Monitoring:

- Track competitor products, services, and market positioning.

- Monitor changes in the market environment, including economic indicators and consumer sentiment.

Technical Skills:

- Proficiency in statistical software (e.g, SPSS, SAS), data visualization tools (e.g, Tableau), and MS Excel.

- Familiarity with market research methodologies and best practices.

(ref:iimjobs.com)

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