Copywriter
3 days ago
Knowing the Organization Have complete understanding of Litmus' Vision, Mission & strictly follow the values of the organization at every level.Copy & Content Strategy Developing compelling content strategies & creative concepts for a myraid of print & digital projects such as, but not limited to, brand story telling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs, articles & websites. Identifying, documenting, and articulating the right content strategy for each brand based on critical factors Target audience and perceptions. Nature of Business: B2C, B2B, B2Ch, D2C. Brand Value Proposition Unique selling proposition Brand Positioning Brand Values,Tone & Personality. Nature of the asset, marketing collateral, or channel the content is going to be used for. Ensuring the right balance of creative & functional value in each copy, message or content developed for various brandsPitches, Awards & Presentations Development Development of presentations for new strategies, upsell/cross sell objectives for pitches or existing clients. Development of presentations for research & analysis done for particular project or project objectives. Research & setting up opportunities for Awards.Reporting & Management Daily, weekly and monthly reporting to Copy Head/ Hods on multiple factors such as, but not limited to Review as per role task document Current & Upcoming deliverables & deadlines Completed deliverables Challenges, Missed Deadlines & Client feedback/complaints Understand, & protect the agency's brand values at every level.Continuous Learning and Improvement Staying abreast of industry trends, consumer behavior shifts, and emerging technologies to inform and enhance copywriting strategies and approaches Seeking opportunities for professional development and skill enhancement to continually refine and elevate copywriting capabilitiesSkills Exceptional writing skills with a focus on creativity, clarity, and brevity Ability to deeply understand brand identity and values to effectively communicate brand messages Skill in adapting writing style to suit different mediums and form factors, including print and digital media Creativity in storytelling and narrative development while maintaining a rational approach Proficiency in writing for social media platforms, adapting content to fit specific formats and engage target audiences effectively Research skills to gather insights and data to inform copywriting strategies Time management for meeting tight deadlines and managing multiple projects simultaneouslyKnowledge Advanced knowledge of english grammar, & sentence structure formats. Knowledge of copywriting formulas such as, but not limited to- PAS AIDA BAB/FAB Understanding of brand strategy, positioning & personality principles such as, but not limited to- Porter's generic competitive strategy Aakar's Model Carl Jung's Archetypes Knowledge of branding and marketing concepts and techniques Familiarity with different forms of media and their unique content requirements Awareness of industry trends in copywriting and content marketing Understanding of analytics tools for tracking and measuring content performance Knowledge of SEO principles and keyword optimization for web copyQualifications: Bachelor's / Master's DegreeExperience: 2-4 YearsInterested candidates are welcome to share CV on hr@litmusbranding.com / careers@litmusbranding.com
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