Search Engine Optimization Executive and Content Planner

4 weeks ago

New Delhi, India iCare Software Full time

Job Title: Top-level SEO Expert and Content Planner


Company Description

iCare Software is a cloud-based web application that streamlines administrative and managerial tasks for childcare and early education centers. With iCare software, institutions can manage enrollments, scheduling, attendance, accounting, payments, and parent-teacher communication. Our deep and broad product line makes schools and centers more profitable, and efficient, and reduces their workload through automation. We continuously develop innovative solutions for our application to make it smarter.


Job Description

We are seeking a highly skilled and experienced SEO Executive and Content Planner to join our team. The ideal candidate is passionate about search engine optimization, content strategy, and digital marketing. They should have a proven track record of driving organic traffic growth, improving search engine rankings, and enhancing overall online visibility. This role requires a deep understanding of SEO best practices, content creation, keyword research, and website analytics.


Responsibilities

  • Develop and execute comprehensive SEO strategies to increase organic traffic and improve search engine rankings.
  • Conduct keyword research to identify high-value target keywords and optimize content accordingly.
  • Collaborate with content creators to develop compelling and SEO-friendly content across various digital channels, including website, blog, social media, and email.
  • Analyze website performance metrics using tools such as Google Analytics and Search Console to identify areas for improvement and track progress.
  • Stay up-to-date with the latest trends and best practices in SEO and digital marketing and implement innovative strategies to stay ahead of the competition.
  • Monitor and report on SEO performance, including traffic, rankings, and conversions, and provide actionable insights to stakeholders.
  • Work closely with cross-functional teams, including marketing, design, and development, to ensure SEO best practices are integrated into all aspects of the business.


Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field from a top-rated college. High school for a top-rated English medium school.
  • Proven experience in SEO, with a strong track record of driving organic traffic growth and improving search engine rankings.
  • In-depth knowledge of SEO best practices, including on-page optimization, link building, and technical SEO.
  • Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Moz, etc.
  • Excellent analytical skills and the ability to interpret data and make data-driven decisions.
  • Strong communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
  • Creative thinking and problem-solving abilities, with a proactive and results-oriented mindset.
  • Certification in Google Analytics or other relevant certifications is a plus.


Evaluation Criteria

This is an extremely important position. We are looking for people who’ll score A+ in the following areas:

  1. MARKETING INTELLIGENCE: 10+ years of digital marketing experience with top brand name products. SaaS experience preferred.
  2. ENERGY: Enormous drive to succeed.
  3. INTEGRITY: Uncompromising commitment to the job.



How To Apply

Please send the following to jobs@icaresoftware.com: resume, cover letter stating why this job is the right fit for you, your current salary, and contact information for 3 references. 



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