Senior Visual Designer

2 weeks ago

Nagpur, India Hoora Full time

Job Title : Senior Graphic Designer / Senior Visual Designer Company: Hoora Technologies Location : Nagpur (In-office) Reports to: CEO Experience: 4+ years in Performance Creative Design Salary: 6-12 LPA (depending on experience) Type: Full-Time Job Mission Lead the visual identity and creative output for HOORA. Your mission is to create high-performing, data-driven design assets that directly boost conversions, maintain absolute brand consistency, and accelerate our growth in the D2C market. Key Responsibilities Performance Design: Create and optimise high-performing, dynamic ad creatives for all digital platforms (Meta, Google, etc.). Use data insights to maximise measurable results like CTR and conversion rates. Brand Governance: Act as the guardian of the brand. Develop and enforce a scalable visual system to ensure every touchpoint—from ads to packaging—is consistent with our premium aesthetic. D2C Asset Production: Lead the design of all sales and marketing materials, including product catalogues, flyers, and digital feeds, with a focus on product positioning and driving sales. Content Collaboration: Work closely with the Content team, applying a basic understanding of copywriting to ensure visual designs enhance the marketing message. Cross-Functional Execution: Collaborate with Marketing and Growth teams to deliver large volumes of creative assets quickly and accurately. Ideal Candidate Profile Experience & Industry: You have 4+ years of professional experience in graphic design for performance marketing, with a background at popular consumer D2C/B2C brands (or via a high-level brand agency). Mandatory Impact: Must have a proven history of creating designs that directly delivered measurable improvements in business metrics (e.g., increased conversion rates or reduced acquisition costs). D2C Skills: Strong expertise in product catalogue design, product positioning, and high-volume asset creation required by D2C models . Creative & Data Acumen: Expert in visual design and technical tools (Adobe Suite, Figma) combined with the ability to use data to validate and improve design choices. Soft Skills: Demonstrates a foundational understanding of copywriting and content marketing principles.

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