Marketing Manager Urology

4 weeks ago

New Delhi, India Meril Full time

Job Title: Marketing Manager ( Urology )Department: MarketingLocation: Mumbai Andheri EMandatory - Medical Capital equipment Experience ( Urology )Position Summary:The Marketing Manager – Urology will be responsible for developing and implementing marketing strategies that drive growth, brand awareness, and market share for the assigned product portfolio. This role involves close collaboration with cross-functional teams including sales, R&D, regulatory, and clinical affairs, to ensure successful product positioning, demand generation, and lifecycle management.Key Responsibilities:Strategic Marketing:- Develop and execute annual marketing plans for assigned product lines (Urology Consumer ( Catheter, sheth, stent, stone basket), Capital equipment ( Leaser machine holmium ) aligned with business objectives. - Conduct thorough market analysis, customer segmentation, and competitor benchmarking. - Identify new market opportunities and recommend product development or portfolio expansion strategies. - Collaborate with global marketing teams to adapt and localize strategies for regional relevance.Product Management & Launch:- Drive product launch readiness – including go-to-market strategy, KOL engagement, sales training, and launch kits. - Define product positioning, messaging, and unique selling propositions (USP) based on clinical value. - Monitor product performance and manage lifecycle strategies to maximize ROI.Brand & Promotional Campaigns:- Design and execute integrated marketing campaigns including digital, print, on-ground activations, webinars, and trade shows. - Develop product brochures, case studies, videos, clinical presentations, and promotional content. - Partner with creative agencies and digital platforms to enhance brand visibility.Clinical & Market Engagement:- Organize clinical workshops, CMEs, panel discussions, and surgeon-led programs to enhance product adoption. - Engage with Key Opinion Leaders (KOLs) and build strong relationships with clinical influencers. - Support sales team with training, product demos, and objection-handling tools.Analytics & Reporting:- Track marketing KPIs including leads, conversions, campaign ROI, and customer feedback. - Conduct post-launch and campaign evaluations to refine future strategies. - Provide monthly performance updates to senior leadership.Qualifications:- Bachelor’s degree in Life Sciences, Biomedical Engineering, Pharmacy, or similar field. - MBA in Marketing or Healthcare Management preferred. - 6–12 years of experience in medical device marketing, including 2–3 years in a managerial role. - Proven experience in launching and scaling medical device products across varied geographies. - Familiarity with clinical workflows and decision-making in hospitals and diagnostic centers.Travel Requirements:- Willingness to travel 30–40% for conferences, KOL meetings, field visits, and regional campaigns.

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